Using hashtags on Twitter in a thoughtful, strategic way can dial you into your target audience, enhance your exposure, and help you start cultivating a following. When a strong and growing Twitter following is coupled with a dynamic content and posting strategy, you’ll be able to turn your audience into more new leads and business….

Content atomization is a strategic approach to content marketing where you break down larger pieces of content into smaller, more manageable parts that can be distributed across various channels. This method maximizes the reach and effectiveness of your content by repurposing it in different formats and for different platforms. Here’s how to effectively implement content…

Finding your ideal client online is crucial for targeted marketing and successful business growth. Here are several strategies to help you identify and connect with your ideal clients: 1. Define Your Ideal Client Profile Demographics: Age, gender, income level, education, occupation. Psychographics: Interests, values, lifestyle, pain points, buying behavior. Geographics: Location, whether they are local,…

Connecting with content and social media marketing influencers can significantly enhance your marketing efforts by providing inspiration, insights, and exposure to new strategies. Here are some prominent influencers in the field: Content Marketing Influencers Joe Pulizzi Twitter: @JoePulizzi Notable Work: Founder of the Content Marketing Institute, author of several books on content marketing including “Content…

Twitter Analytics provides a wealth of data that can offer crucial insights into your social media performance and strategy. Here are three crucial insights to glean from Twitter Analytics data: Engagement Metrics Likes, Retweets, and Replies: These metrics show how your audience is interacting with your tweets. High engagement rates indicate that your content resonates…

Creating a content calendar is essential for organizing, planning, and executing your content marketing strategy effectively. Here are ten tips to help you develop a dynamic content calendar: 1. Define Your Goals Clarify Objectives: Determine what you aim to achieve with your content. Are you looking to increase brand awareness, generate leads, or boost engagement?…

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  Using the right tool for a specific endeavor can save resources and produce better results. In the realm of Twitter, there are tons of tools out there that can provide these benefits – and knowing which tools to use (and what to bypass) can be essential to: • Getting the most out of every…

Meet the Digital Authority Team At Digital Authority, our primary mission is to help service-based businesses develop and enhance their authority online. We’re proud to have a dynamic team of experienced professionals focused on these goals. We welcome you to get to know our team!   Digital-Authority-Team-Jason Hi, I’m Jason, I founded Digital Authority to…

Everything Starts with the Target Audience: How to Define & Improve Your Understanding of Your Target Audience Having a clear understanding of your target audience can improve your ability to find them, grab their attention and, ideally, build a connection. This understanding is also integral to crafting social media posts, blogs, emails, landing pages, and…