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Weekly Authority #52

Content Marketing Did you know that increasing customer retention by 5% can increase profits by 25 to 95%? Here are 6 ways to engage users at every touch point and create loyal customers through 360° engagement. 6 Ways to Build Customer Loyalty at Every Touch Point via @jairawat • @sailthru Use your content to sell […]

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Weekly Authority #51

Content Marketing Finding it difficult to dedicate time & other resources to creating great content? Check out this pro’s guide that can help small to medium businesses (SMBs) create & roll out brilliant content marketing campaigns. 5 Efficient Content Marketing Ideas for SMBs via @TylerTafelsky • @MKTGInsiders SEO takes time, patience and the right processes. […]

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Weekly Authority #50

Content Marketing Get out of the cycle of producing shallow content that your target audience doesn’t want to read. Here’s what you can do to start developing insightful content that will engage and convert. Your B2B Content Marketing Requires More Depth: 3 Steps to Get There via @robertwmcguire Keep your brand fresh in the minds […]

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Weekly Authority #49

Content Marketing Use these tips to make sure that your brand’s emails glitter and stand out in any inbox they land in. Email Marketing Best Practices in 2017: 5 Tips to Improve Your Emails via @lizwillits • @AWeber Did you know that fonts can be important visual tools for content marketers? Here’s an inside look […]

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Weekly Authority #48

Content Marketing If your content isn’t getting the traffic or results you want, some changes can that turn around. But what do you change? Take the guesswork out of the process by checking out this data-driven method for evaluating just how good (or not good) your content really is. A Data-Driven Method for Finding Out […]

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Weekly Authority #47

Content Marketing SEO is not dead; it has, however, taken on some new forms. This go-to guide on modern SEO provides a clear, helpful look at current best practices. Check it out so you’re up to speed with the latest in the SEO world – and so that you’re optimizing your site and content as […]

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Weekly Authority #46

Content Marketing If traffic to your business’ site has stagnated, fallen or stopped completely, here’s how you can take action to increase and grow the traffic for your site. 23 Actionable Strategies From Leading Experts to Increase Website Traffic via @imamanthakur Over the past year, white papers were the most preferred type of content consumers […]

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Weekly Authority #45

Content Marketing If you want to make real, repeatable waves with your company’s content, you can’t treat visuals as an afterthought. It’s time to give your visual strategy as much consideration as your blog strategy. Here’s why – and how to get started developing your brand’s visual strategy. Why Marketers Need a Visual Influence Strategy […]

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Weekly Authority #44

Content Marketing Data-driven content production can generate far better results and increase the ROI for your content marketing efforts and investments. Here’s how to collect & start using essential data about your methods to inform and improve your content production process(es). 4 Ways to Use Data to Better Understand Your Content Production Process via @MarcusWorkfront […]

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Weekly Authority #43

Content Marketing Evergreen content can cut through the noise and deliver long-term results. Check out this insider’s guide to the various types of evergreen content. It can reveal new ways to create compelling content for your brand that will have a long shelf life. 20 Types of Evergreen Content that Produce Lasting Results for Your […]

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