Content Marketing
Did you know that increasing customer retention by 5% can increase profits by 25 to 95%? Here are 6 ways to engage users at every touch point and create loyal customers through 360° engagement.
6 Ways to Build Customer Loyalty at Every Touch Point via @jairawat • @sailthru
Use your content to sell more of your products and services. Here’s how to scale your content creation efforts so you can fully monetize your digital marketing efforts.
How to Monetize and Profit From Your Digital Marketing via @jhoff89 • @convince
Consider this: People who sleep six hours or less each night lose about six days worth of productivity each year. Be more productive (& get more sleep!) using these proven tips.
6 Reasons Why Your Bedtime Routine Is Wrecking Your Work via @amanda_zw • @hubspot
Check out this comprehensive list of the various types of content to include in your marketing calendar. This can help you stay organized while helping you develop custom, compelling content for your brand.
113 Content Types To Organize With Your Marketing Calendar via @njellering • @CoSchedule
If drumming up new content ideas has become a challenge, here’s what you can do to easily find great topics and ideas to inspire your content – and enhance its ROI.
How to Find Content Ideas: 25 Essential Resources to Enhance Your Content Marketing Strategies via @jasondinunno • @DAuthorityCo
Social Media Marketing
Did you realize that an ad you spend money on can do more brand damage than good if you don’t take the time to respond to dark post comments? Here are the best ways for you to manage those comments and make sure you’re not jeopardizing your Facebook ads investment.
How to Stay on Top of Facebook Ad Comments (without losing your mind) via @kalnerwilliams • @agorapulse
Instagram Stories are here, and they’re already huge. If you’re wondering whether now’s the time for your brand to dive in, check this guide out. It can help you uncover whether Instagram Stories is right for you – and how you can start leveraging this new feature to stand out from the competition.
Should You Use Instagram Stories for Your Business? via @taylrn • @latermedia
Use video marketing on social media to the fullest and create a successful social media strategy for 2017. These fascinating stats and data can help.
50 Video Marketing Stats to Help You Create a Winning Social Media Strategy in 2017 via @alfred_lua • @buffer
Instagram users like 4.2 billion posts every day. Get your business a bigger piece of the action – and make the most of your efforts – with these little-known features, tricks, and straight-up Instagram hacks.
Instagram Hacks: 44 Tricks and Features You Probably Didn’t Know About via @KendallWalters • @hootsuite
Facebook Groups can be a powerful way to stand out and reach your audience. Here’s a step-by-step guide on how to create a group on Facebook and effectively use it to build your brand while increasing traffic and conversions.
How to Market Through A Brand Facebook Group via @dantosz • @sejournal
How to Scale Content Marketing: 5 Tips for Creating Better Content While Conserving Your Resources
Content marketing can generate three times as many leads as outbound marketing at only 1/3 of the price (according to the Content Marketing Institute).
Creating great content day in and day out, however, can be a challenge. This is especially true for those who aren’t scaling their content marketing efforts.
To overcome this challenge and help you see a better ROI for your content marketing, this week, I’m sharing a handful of proven tips for effectively scaling content marketing.
5 Proven Tips for Scaling Content Marketing
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1. Use a content calendar – A good content calendar can be a powerful roadmap to success when it comes to content marketing. Spanning several weeks to months, a content calendar can help you maintain a consistent brand voice, a regular publishing schedule and an effective plan for developing an array of content (from blogs and eBooks to social media content, videos and other visual content, Podcasts and much more).
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2. Plan to atomize or repurpose your content – With content atomization, bigger pieces of content (like an eBook, for instance) are broken down into smaller pieces that are serialized (like a series of blog posts, for example). Repurposing content is similar and basically involves finding new ways to use, refresh and/or reformat existing content (like creating a series of Podcasts or videos out of a blog series, for instance). When you plan to atomize or repurpose content, you can squeeze the most out of every piece of content you create.
That can make it easier for any audience to digest (because the content is in various forms, suiting any audience’s preference whether it be reading, listening to or watching content). And that, in turn, can expand the reach and impact of your content.
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3. Use the right tools – The right tools (in pretty much any setting) can be key to scaling the effort it takes to get something done. And content marketing is no different. Just a couple of the tools I use at Digital Authority to scale content marketing (and do other various other stuff with) are CoSchedule and Curata.
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4. Figure out what’s working and replicate it – On a regular basis, check out the analytics data to evaluate which pieces of content are getting more (and less) traffic, clicks and conversions. When you know what’s working, you can give your audience more of what they like and what they’re looking for (both in terms of subjects/topics and format/types of content).
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5. Get others to write for you – Another great way to scale content marketing while building authority, clout and attention for your brand online is to get other people to develop content for you. This can be guests (like guest bloggers, for instance) or even your own audience (i.e., user-generated content). If others are creating some of your content, it takes some of the burden off you – and it can make them (and their audience) more invested and interested in your content.
Have you tried these or any other tactics for scaling content marketing?
Tell me about your content marketing experiences, challenges and successes on Facebook and LinkedIn. And don’t hesitate to get a hold of me on social media to ask any digital marketing question or just to say ‘hi.’ I look forward to hearing from you!