Content Marketing
If your content isn’t getting the traffic or results you want, some changes can that turn around. But what do you change? Take the guesswork out of the process by checking out this data-driven method for evaluating just how good (or not good) your content really is.
A Data-Driven Method for Finding Out Whether Your Content Sucks via @NeilPatel
Knowing how to effectively delegate SEO work can lead to better results, especially on larger projects. Here’s a helpful guide on how to assign & manage SEO work so you can deliver the best work and results for every project.
How to Delegate SEO Work Effectively via @ItsZeezle • @Moz
Want to gain and keep an edge on your competitors in the ever-changing marketing landscape? Then you need to try out the marketing automation strategies in this eBook.
Marketing Automation 2.0: 3 Tactics to Go to the Next Level via @equalman • @getresponse
Knowing how your audience takes in different content formats – like written versus visual content – can be integral to refining your content marketing strategies. Check out this enlightening infographic that clearly shows how audiences typically process various types of content.
How Our Brain Processes Different Kinds of Content [Infographic] via @LauraFWrites • @marketingprofs
A buyer persona for your ideal client can reveal important insights to inform your content (and your digital marketing campaigns). Here’s a step-by-step guide on how to develop a useful buyer persona for your ideal clients so you can start cultivating better connections with them.
How to Create an Ideal Client Buyer Persona via @JasonDiNunno • @DAuthorityCo
Social Media Marketing
To get noticed during the holiday season, brands really have to get creative, embrace industry trends, and leverage social media. Here’s a handful of brands that got it right with their 2016 holiday campaigns. These ads can be powerful inspiration for your upcoming social campaigns.
5 Brands That Nailed Their 2016 Holiday Ad Campaigns via @johnhall • @Inc
Want to know the secret to future-proofing your social strategy? Look beyond the latest bells and whistles, and focus on these macro-trends that are really driving the social media industry.
Top 5 Social Media Trends for Businesses in 2017 via @invoker • @Hootsuite
Get more attention for your product-related tweets and promotions using these creative strategies.
5 Creative Ideas to Promote Your Product on Twitter via @seosmarty • @NinjasMarketing
Make 2017 the best year yet for your brand’s Facebook marketing. This ultimate guide is full of essential resources that can help you maximize engagement via Facebook this year (and beyond).
The Ultimate Guide to Facebook Engagement in 2017 via @SusanCMoeller • @BuzzSumo
Tweeting emojis at Google can get you instant links & info for local businesses. Here’s an insider’s guide to exactly how Google will respond to 200+ emojis in tweets.
#KnowNearby: Every Emoji You Can Tweet at Google for Instant Local Links [Infographic] via @allenthomasfinn • @WordStream
How Long Social Media Posts Last & How to Maximize their Lifespan (Part 2)
Picking up from last week when I shared the average lifespan for posts on major social platforms, this week, I’m going to share some insider tips on how to increase the shelf life of any post – regardless of whether it’s going up on Facebook, Twitter, Pinterest, etc.
Incorporating the following tactics into your social media marketing strategies can not only extend the lifespan and reach of each post, it can also help you position every post for maximum engagement. That can be central to developing more (as well as deeper) connections with your audience, making it more likely that they will:
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● Remember your business
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● Respond to your calls to action
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● Be willing and happy to enter your sales funnel to become new leads and clients.
Top 4 Tips for Extending the Life of Any Social Post
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1. Keep the text short & the images interesting – People are more likely to read brief social posts, and they’re even more likely to see the image before (or regardless of whether) they check out the actual words you pair with it. So make sure your text and images are sharp and memorable. Better yet, try to use text and images that will evoke emotion, teach people something new or make people laugh. These types of posts get attention and are far more likely to be shared, liked, and commented on (rather than overlooked and forgotten about).
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2. Don’t forget to include links – Sharing links in your social posts is a great way to expand the conversation, share interesting content and even drive your audience back to your content (and/or the product and/or service pages on your site). You can even use link shorteners (like Back.ly, for example) to avoid consuming a bunch of space in your post with the link.
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3. Add (the right number of) hashtags – Not only do you want to add relevant hashtags to each of your social posts, but it’s smart to use the right amount of hashtags. This “sweet spot” is typically between 2 and 4 hashtags. More than 4 can be overwhelming, if not off-putting, to an audience. Here’s more on how to use hashtags for optimal engagement.
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4. Post at the right time – There are peak times to post on social networks, and not all networks have the same peak times. For instance, while the best times to post to Facebook are typically between 1pm and 4pm, for Pinterest, the ideal posting times are generally Saturday mornings. If you use social media scheduling and management tools (like Hootsuite or SproutSocial, for example), you can make sure that you’re posts are going up the best times for each network (and based on the location and habits of your target audience).
Have you tried out any of these tactics for extending the life of your social posts? What have your experiences been? Have you found any other helpful strategies for improving social engagement via your posts?
Tell me about your social media experiences, challenges and successes on Facebook and LinkedIn. And don’t hesitate to get a hold of me on social media to ask any digital marketing question or just to say ‘hi.’ I look forward to hearing from you!