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Be the Authority. Bring Your Business to higher levels of Profitability by being the Expert in your Niche with the latest Content Marketing & Social Media Marketing Strategies & Tactics.

Content Marketing

If traffic to your business’ site has stagnated, fallen or stopped completely, here’s how you can take action to increase and grow the traffic for your site.

23 Actionable Strategies From Leading Experts to Increase Website Traffic via @imamanthakur

Over the past year, white papers were the most preferred type of content consumers turned to when making buying decisions. So, if you haven’t developed a white paper yet (relevant to your brand and/or business), now’s the time – and here’s a helpful step-by-step guide on how to get started crafting an outstanding white paper.

How to Create a Watertight White Paper in 9 Steps via @denharsh • @convince

This interesting and unprecedented look at hundreds of tweets from leading content marketers reveals some of the central challenges they face – and what they’re doing to overcome these issues and create amazing content that makes waves and gets results.

What Keeps Content Marketers Up at Night? We Dived into the Digital Footprint of ThinkContent Attendees to Find Out via @Bunchuk • @NewsCred

These insightful truths about sales offer some important lessons for content marketers (and anyone looking to grow their brand’s authority, presence and appeal online).

4 Life Lessons I Learned (So Far) From a Career in B2B Sales via @AlexandraNation • @Marketo

What are you (and/or your team) doing to prioritize leads and improve conversions? If you don’t know or if it’s been awhile since you’ve updated and optimized your leads processes,check out this insider’s guide to nurturing and scoring leads. It can help you develop new tactics for increasing conversions (and sales) for your business.

How To Design Lead Nurturing, Lead Scoring, and Drip Email Campaigns via @myxys • @Medium

Social Media Marketing

Instagram’s latest offering – the shopping experience – can seamlessly deliver interested buyers directly to your site (and the exact product or service page they’re looking for). Here’s how you can leverage this powerful new feature and make it easier than ever for Instagram shoppers to buy your product(s) and/or service(s).

Shopping on Instagram: Get the Complete Details and What it Means for Businesses Like Yours via @alfred_lua • @buffer

Generate more interest in – and more sales from – your Facebook video ads! Here’s how…

6 Tips for Better Facebook Video Ads via @acalerog • @smexaminer

Create more compelling marketing messages and campaigns using these actionable tips. They can help you take your social media (and digital marketing) strategies to the next level!

How to Always Get Your Prospect to Respond to Your Marketing via @TakiMoore

Leverage Twitter’s latest feature – Twitter Moments – to tell an engaging story about your brand and its offerings. Here’s how, along with some helpful tips on how to make your brand’s Twitter Moments as successful and engaging as possible.

Everyone Can Now Create Twitter Moments: Here’s All You Need to Know via @Ashread_ • @buffer

Major social media networks are regularly rolling out new features to improve the user experience (and advance the platform). Check out this go-to guide on the latest social tools to incorporate in your 2017 marketing campaigns and strategies. By tapping into these features, you can stay amplify your brand’s presence and pull on a number of major social networks.

5 Newer Social Media Marketing Options to Consider in 2017 via @adhutchinson • @socialmedia2day

How to Build & Use Twitter Lists to Organize & Engage Your Prospects

Twitter lists categorize users (and their accounts) into specific groups or classifications. These lists, which are like mini-communities, are effective ways to organize a target audience and deliver carefully curated messaging to different segments.

In fact, while Twitter lists can be integral to targeting the right segment of your audience with the right post and content, they can also be the key to saving time (and other resources) in your social media marketing campaigns and efforts.

To help you starting leveraging Twitter lists to develop better connections with your audience, this week, I’m sharing some helpful, actionable tips on how to build, automate and use Twitter lists.

5 Essential Tips for Assembling & Using Twitter Lists

  1. 1. Create a new list for each set of prospects met at different points of contact – For example, develop a separate list for prospects you’ve met (or engaged with) via webinars, online courses, in-person at industry/networking events, online via social networks, etc. It’s even a good idea to create a separate list for prospects who have already made inquiries about your business, who have liked/shared/commented on your posts, etc. This type of segmentation via your lists can help you rank and prioritize prospects based on the level of contact you’ve already had with them and/or the amount of interest they’ve already shown in your business and its offerings.

  2. 2. Develop a separate list for current (& former) clients – Your clients (current and former) can be the best source of returning or repeat business (as well as new business via referrals). So, dedicate a list to this group so you stay connected with (and relevant to) them.

  3. 3. And for your competitors – Although this list won’t necessarily organize your prospects, it CAN help you engage with them better, as you see what is (or isn’t) working for your main competitors. A competitor list can help you keep tabs on the competition’s posts, potentially giving you the leverage you need to put out better, more compelling posts (that set you apart from and above the competition).

  4. 4. Create “resources” lists to share with your followers and prospects – In other words, lists don’t just have to work for you. They can also work for and provide value to your audience and prospects. For instance, you can create a list of affiliates, community resources or even thought leaders who you follow, and then you can share these lists with your audience to help them learn more about your industry, new trends, etc.

  5. 5. Use tools to help you automatically build lists – Tools (like Zapier, for instance) can automatically pull prospects (from various places online) and add them to your lists. This can be incredibly time saving (especially if you have prospects on different platforms, like social networks, email platforms, etc.) – and it can be central to building and growing your lists on an ongoing basis (with minimal time/effort).

Got Some Twitter Lists Going? Here’s What to Do Next…

  • Tell the right story (or send the right message) to the right list – With your audience and prospects segmented into different lists, you’re now ready to craft targeted messages, with a specific tone, topic, etc. for a given group. In other words, don’t make the mistake of blasting the same generic message across all of your lists (unless, say, you are offering some deal or discount that broadly applies across all of your segments). Instead, alter your messaging for a specific list so it really resonates with that group (instead of becoming more white noise they can easily ignore).

  • Be mindful of when to make a list private versus public – For example, it’s usually smart to make your current/former client lists, as well as your competitor list, private. In contrast, you may want to make your resource list public. The point here is to be aware of when it’s in your (and your audience’s) best interest to make a list private versus public.

  • Always provide value – Regardless of the nature of your lists (and/or your strategies for creating and using them), there’s one thing that you MUST do if you really want your Twitter lists work for you – and it’s this: Provide value via your posts so you get value back. If you can make this one of your driving factors, you can make every post, list and connection count.

Twitter Lists: The Bottom Line

When it comes to using Twitter lists, the bottom line is that this one dynamic tool can go a long way to refining your Twitter marketing strategies and establishing better connections with your prospects as your grow your presence and authority online.

Have you experienced any successes or challenges when developing or using Twitter lists? Or are you facing any roadblocks to diving into Twitter lists?

Tell me about them on Facebook and LinkedIn. And don’t hesitate to get a hold of me on social media to ask any digital marketing question or just to say ‘hi.’ I look forward to hearing from you!