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Be the Authority. Bring Your Business to higher levels of Profitability by being the Expert in your Niche with the latest Content Marketing & Social Media Marketing Strategies & Tactics.

Content Marketing

Keep your content marketing strategies on the cutting edge by checking out Marketing Expert Lee Odden’s take on the future of content marketing. Here’s why he thinks participation content marketing will be critical in the not-so-distant future.

The Future of Content Marketing: Integration, Optimization and Participation via @azeckman • @toprank

Here’s how the experts expect technological advances to make content marketing more efficient in the coming years.

The Next 5 Years: How Technology Will Shape the Future of Content Marketing via @gdecugis • @scoopit

This infographic reveals the more (and less) successful content marketing trends of 2016. These insights can help you shape your content strategies for the New Year.

A Guide to 2016 Content Marketing Trends via @_SageCurtis • @B2Community

Content marketing lessons can come from anywhere – including the hit Broadway musical Hamilton. Check out this take on how Hamilton holds some essential lessons for any content marketer.

What Hamilton Can Teach Us About Content Marketing via @kellohara • @Uberflip

Struggling to come up with topics for new content? Try using some of these tools! They can help you uncover a goldmine of content ideas, breathing new life and creativity to your content creation efforts.

Four Tools for Endless Content Ideas via @rebeccaerin86 • @MarketingProfs

Social Media Marketing

Eliminate the hiccups in your Twitter marketing with these helpful tools. They can be the key to saving time – and increasing engagement – with your Twitter marketing.

34 Twitter Tools You Can Use in Your Marketing Strategy via @jimit_ab • @socialpilot_co

Your brand’s social media profile is essential to connecting with your target audience. Here’s a thorough guide on how to set up a complete profile on the major social media networks, including Facebook, Twitter, and Instagram.

How To Create Complete Profile On Social Media via @SixPeppers • @convince

Live-tweeting can help businesses raise brand awareness, increase engagement, or draw attention to an event or campaign as it happens. It does, however, require just as much strategy and expertise as your long-term social media plans do. Here are the essential things to know in order to help you make live-tweeting a success.

5 Things You Need to Know to Successfully Live-Tweet an Event via @sarahdawley • @hootsuite

Your brand’s page on Facebook is one of the first places the average consumer will go online to learn more about your business when they’re deciding to make a purchase from you. Make sure your page captures their attention – and trust – by using these tips.

Are You Missing out on These Facebook Business Page Tips? via @lorihil • @SproutSocial

Pinterest is a goldmine of expert social media advice – as long as you know where to look. Here’s a list of the best Pinterest users and boards to follow when you want helpful (and not condescending or bogus) social media advice.

10 Pinterest Accounts That Will Make You a Better Social Media Marketer via @deefontein • @hootsuite

Set SMART Goals for the New Year:
How to Make 2017 the Best Year Yet for Your Career (& Your Business)

Happy New Year! With 2016 coming to a close and the New Year just around the corner, it’s a great time to evaluate the professional successes – and setbacks – of the past year and to set some goals for 2017.

While you may think that you don’t have time to set professional goals for yourself – or while you may rather go to the dentist or DMV than think about goal setting, consider this: defining goals for yourself (and your business or team) is an effective way to grow professionally and get to the next level with your career and/or business.

So, this week, I’m sharing some essential goal setting tips for entrepreneurs, business owners and other professionals

How to Set SMART Goals

The SMART method of setting goals can help you choose and define the right goals while setting yourself up for success in achieving them. SMART goals are those that are:

  • Specific – A goal should focus on a single, well-defined task or topic. It should be easy to explain and understand. If you find yourself having to go into deeper explanations about a goal, that goal may be too vague – or it may be muddied by too many topics or tasks.

  • Measureable – Make sure there’s a way to clearly evaluate both the progress made towards the goal and the end point of that goal. This means setting up a quantifiable progress and end points. It also means that you’ll have a ‘yardstick’ to measure how close to the goal you are (at any given point).

  • Attainable – Pick a goal that forces you to push yourself, but it keep it realistic and achievable. A good goal will push you to grow professionally. It will also be something that you have the ability to control/work towards, as well as something that’s obtainable (as opposed to totally impossible or unfeasible).

  • Relevant – Pick a goal that will directly benefit your career, business, bottom line, etc. Consider selecting at least one goal that will have longer-lasting rewards (rather than just immediate and fleeting benefits).

  • Time bound – Give yourself a deadline. It can also be helpful to set aside one (or more) date(s) as “check-ins” for reviewing your goal list and assessing your progress.

Once You’ve Set SMART Goals…

Use these helpful tips to work towards achieving your goals:

  • Set up a system of accountability – Keep a list of your goals in place where you’ll regularly see them. And consider sharing your goals with others. Telling others about your goals can compel you to keep working towards them (as you may have to answer to these other people later).

  • Break bigger goals down – When bigger goals seem overwhelming, break them down into a series of the smaller tasks or steps necessary to achieving them. This will make it easier to tackle larger goals.

  • Create incentives for yourself – Achieving a big goal is, in itself, a big incentive. But, along the way, it can be helpful and motivating to create smaller incentives for yourself. For instance, you may want to incentivize yourself with a gift or time off after achieving a set of smaller steps associated with a larger goal.

  • Stay positive – Don’t sabotage yourself with negative thinking. Of course, be aware of the risks or challenges that may be involved, but don’t let those hold you back and prevent you from working towards your goals.

What are your professional goals for the New Year? Did you set (and achieve) any professional goals for 2016? Do you rely on any other goal setting tactics?

Tell me more on Facebook and LinkedIn. And stay posted for the upcoming weekly when I’ll share some of the latest demographics for Google+ and YouTube!

Until then, don’t hesitate to get a hold of me on social media to ask me any digital marketing question or just to say ‘hi.’ I look forward to hearing from you!