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Be the Authority. Bring Your Business to higher levels of Profitability by being the Expert in your Niche with the latest Content Marketing & Social Media Marketing Strategies & Tactics.

Content Marketing

If you want to be a successful content marketer, here’s what you need to know to build a solid foundation, stand out from the competition and position yourself at the cutting-edge of this field.

11 Things Every New Content Marketer Should Know to Crush This Field via @petesena • @cmicontent

If you aren’t using your content to convert your readers (or if your efforts just aren’t producing results), try these helpful tips. They can uncover ways to develop more compelling content that will engage your audience and motivate them to respond to your calls-to-action!

6 Ways to Get More Clients & Referrals Through Your Content via @SandraJClayton • @Shareaholic

Do you want to kick your social media marketing up a notch, but you don’t know where to start? Visual content could be the answer. And here are a handful of dynamic tools you can use to start creating eye-catching visuals to entertain and engage your social media audience.

7 Tools for Creating High-Quality Visual Content via @shane_barker • @janlgordon

Getting attention in a loud, crowded market place can be challenging. Overcome this challenge by creating a set of Decision Support Tools (DSTs) that communicate and demonstrate the services and/or products your business has to offer! Here’s how to get started developing effective DSTs.

9 Ways to Convince Potential Customers to Buy from You via @micfitzgerald • @OnePageCRM

One of the best ways to improve your content marketing skills and strategies is to learn from the experts. Check out this list of actionable content marketing tips from brand and thought leaders with a proven track record of success. They can reveal opportunities to improve your current campaigns and strategies.

10 Content Marketing Tips from Influencers via @sidnandy • @outgrowco

Social Media Marketing

If you’re just getting started with social media marketing, here are some “fun facts” to help you dive in and start out on the right foot.

Social Media Marketing for Solo Founders via @randomgrowth

Not sure if you should be Tweeting for your brand? Or has your Twitter marketing stagnated (or stalled out completely)? If so, it’s time to check out this insider guide. It can help you determine whether Tweeting for your brand is worthwhile – and, if so, what you can do to start gaining more traction on this major social platform.

3 Simple Tactics for Using Twitter as a Traction Channel via @SixPeppers • @convince

Get more leads from your social media marketing efforts using these proven strategies. They can help you generate more new prospects while growing your presence (& authority) on social media.

5 Effective Strategies For Social Media Lead Generation – AeroLeads Blog via @VedhJ • @aeroleads

LinkedIn can provide a powerful platform for finding and targeting new consulting clients. Here’s why – and what you can do to leverage your presence on this network to generate targeted new leads.

5 Ways to Attract Your Ideal Consulting Clients with LinkedIn via @sharethis • @incheckco

Check out some of the latest facts and stats about social media use over the past year. These insights can help you improve your social media strategies and campaigns so you can position your posts (& your brand) directly in front of your target audience!

115 Amazing Social Media Facts and Statistics You Must Know in 2016 [INFOGRAPHIC] via

Instagram & Pinterest Demographics:
Expert Insights to Refine Your Social Media Campaigns & Strategies

Picking up from our last weekly when I pointed out some of the latest Facebook & Twitter demographics, this week, I’m going to share some revealing demographics data for two other major social media networks: Instagram and Pinterest.

Understanding some of the key demographics for Instagram and Pinterest, as well as other major social media networks, can help you determine:

  • If your brand needs to have a presence on these networks in order to connect with your target audience – Not everyone is on every social network, and knowing which platform(s) your target audience prefers can help you focus your efforts in those spaces (and avoid wasting your time on platforms where your audience doesn’t spend time).

  • The right type of messaging to send – and when to distribute your messages – on these networks so you can be sure your target audience is seeing them – This can help you refine your posting schedule so you’re delivering content at the right time (and at an appropriate frequency) to connect with your target audience.

So, let’s dive in! Here’s what the latest findings from Pew Research Center and SEO Land have revealed about Instagram and Pinterest demographics and usage.

Instagram Demographics Data

  • ● About 33% of U.S. adults use Instagram, reflecting roughly same usage rate for Americans as in 2015.

  • ● In total, there are approximately 400 million Instagram users.

  • ● Nearly 60% of Instagram users login to this platform everyday.

  • ● Women are about 2x more likely than men to be on Instagram.

  • ● The largest demographic on Instagram is young adults (18 to 29). About 60% of this demographic is on Instagram.

  • ● Nearly 1 in every 4 high school students relies on Instagram as a primary news source.

The Bottom Line: If you’re trying to get your brand and messaging noticed by young adults – especially females and/or high school students, it’s a good idea to be active on Instagram on a daily basis.

Pinterest Demographics Data

  • ● Just over 33% of U.S. adults use Pinterest, reflecting roughly the same usage rate as in 2015.

  • ● In total, there are about 100 million Pinterest users.

  • ● On a daily basis, only about 22% of Pinterest users are login onto this platform. Most Pinterest users login once a week (or less).

  • ● Women are about 3x more likely than men to be on Pinterest.

  • ● Pinterest tends to appeal to users who have least some college education (rather than those with a high school degree or less education).

  • ● When it comes to making purchasing decisions, Pinterest is the 5th most popular social media network consumers turn to (putting it behind Facebook, YouTube, LinkedIn and Google+).

The Bottom Line: If your ideal clients are women online (especially those younger than 34), it’s smart to establish a presence on Pinterest. Additionally, if you want to make sure consumers are getting information about your product(s) and/or service(s) when they’re looking to make a purchase, being active on Pinterest (on at least a weekly basis) is probably a good idea.

What do you think about this demographics data for Instagram and Pinterest? Do these insights reveal ways to improve or refine your social media marketing efforts on these (or other) platforms?

Tell me more about on Facebook and LinkedIn. And stay posted for the upcoming weekly when I’ll share some helpful goal setting tips for the New Year!

Until then, don’t hesitate to get a hold of me on social media to ask me any digital marketing question, find out more about Digital Authority’s holiday specials, or just to say ‘hi.’ I look forward to hearing from you!