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Be the Authority. Bring Your Business to higher levels of Profitability by being the Expert in your Niche with the latest Content Marketing & Social Media Marketing Strategies & Tactics.

Content Marketing

Publishing a blog post and quickly moving on to the next one can be a waste of your efforts, minimizing the impact of your content and its true potential. To increase the exposure and circulation of your blog content, implement these “insanely effective” tactics after publishing a new blog.

You Just Published a Blog Post. Here Are the 14 Things You Need to Do Next via @neilpatel • @quicksprout

Have you ever found yourself thinking, I’m inspired to make my project better, but that’ll take so much time! How can I change and get it there? If so, here’s what you can do to overcome some common challenges and figure out actionable ways to improve your project(s).

How to Be More Creative When You’re Pressed for Time via @jayacunzo • @MKTGInsiders

Capture more attention for your blog posts using these strategies and helpful tools. They can help spice up your blog posts, making them more visually appealing – and memorable – to your target audience.

How To Make Your Blog Post Visually Appealing And 3 Tools To Do It Right via @jogebauer • @TheSocialMs

Webinars can be a great way to directly connect with your clients.Here’s how to develop a compelling webinar, regardless of your industry (or the size of your business)!

Webinar 101: How to Create Successful Webinars via @megcabrera • @sejournal

Not using hashtags in your content marketing efforts? Here’s why it’s time to start – and what you need to know in order to choose and incorporate hashtags that will gain traction and help your content “be seen by hundreds, thousands, even millions of viewers.”

How Hashtags Can Help You Drive Your Content Marketing Reach via @TatiDoscher • @Ontraport

Social Media Marketing

Start growing your Snapchat following – as well as your brand’s presence on this major social media network – with these helpful tips.

10 Actionable Tips to Get Your First 1000 Snapchat Followers via @Rahuldubey137 • @jeffbullas

Step up your business’ social media marketing strategies with this expect advice from Christin Kardos – an establish “wizard at engaging an audience via social media.”

How to Turn Friends Into Fans with Social Engagement via @ChristinKardos • @convince

Growing an email list isn’t rocket science, but it does take some work. Not just work, but strategy. Here’s the tool kit you need to start developing and relying on the right strategies to grow your email list.

Grow Your List with These 6 Social Media Integrations via Marina Hoffmeier • @AWeber

Stop draining your time by posting to all of your social media pages separately. Instead, use these tactics to get all of your posts up in just a few minutes.

How To Post To Multiple Social Networks At Once In No Time via @njellering • @CoSchedule

Did you know there’s a relatively easy way to exponentially grow your Instagram following? Check out this dynamic infographic for revealing insights about how you can gain a lot more followers on Instagram in a short period of time.

Infographic: How to get Your First 1,000 Followers on Instagram via @neilpatel • @CrazyEgg

The Latest Facebook & Twitter Demographics:
Essential Insights to Inform Your Social Media Marketing Strategies

Continuing from last week’s discussion when I shared some helpful social media marketing strategies, this week, I want to reveal some of the latest demographics data for two of the most prominent social media platforms: Facebook and Twitter.

Being aware of these demographics can be central to:

  • ● Understanding whether and/or when your target audience is on Facebook and/or Twitter

  • ● Figuring out the best ways to connect with your target audience via these platforms

  • ● Sending the right message to the right segment(s) of your target audience at the right time to maximize engagement and conversions.

What Are Demographics?

First, let’s start by defining what demographics are (so it’s clear just why and how they matter). Demographics refer to the characteristics of a given group (and/or smaller segments of that group), like (but not limited to):

  • ● Age range

  • ● Gender

  • ● Location

  • ● Internet-use habits.

When analyzing the demographics data across the leading social media sites, it’s clear that:

  • ● Different people (e.g., teens versus adults, men versus women, etc.) gravitate to different social media platforms.

  • ● Certain platforms are becoming increasing popular with certain groups of people.

  • ● Your target audience may NOT be on every social media platform; so, you may be wasting your resources trying to establishing your brand on every platform (or not focusing your efforts on the sites where your target audience spends the most time).

Ok, now let’s dive into the latest Facebook and Twitter demographics (which have been put together by experts at Pew Research Center).

Facebook Demographics Data

  • ● Nearly 80% U.S. adults use Facebook every day. This is up about 6% from 2015, revealing significant growth for daily Facebook use over the past year.

  • ● More women use Facebook than men. In fact, while about 83% of women are active on Facebook, only about 75% of men are active on this platform.

  • ● The single largest demographic on Facebook is users between 18 and 29, with nearly 90% of this group using Facebook.

  • ● The 2nd largest demographic on Facebook is adults 30 to 49, 84% of whom use Facebook.

  • ● The fastest growing demographic on Facebook is adults over 65. In fact, this group of users has increased about 14% over the past year.

The Bottom Line: Since most people – regardless of age and gender – are active on Facebook, this is one of the most important social media networks for businesses to be active on. In fact, it’s safe to say that brands should probably start social media marketing on Facebook (and then move onto other networks once they’ve established a following on Facebook).

Twitter Demographics Data

  • ● About 25% U.S. adults use Twitter.

  • ● This was about the same Twitter usage as in 2015, reflecting minimal (if any) growth for this platform.

  • ● While just over 40% of Twitter users are active on this platform daily, about 57% of Twitter users are only on Twitter once per week or less.

  • ● Women and men tend to use Twitter at the same rates (25% versus 24%, respectively). This reveals very little gender discrepancy in Twitter use.

  • ● Younger adults (between 18 to 29) are about 3x more likely than older adults (65+) to use Twitter.

  • ● Twitter tends to be more popular among those with higher levels of education. In fact, college-educated Internet users are about 10% more likely to be active on Twitter than those with a high school degree (or less education).

The Bottom Line: If you’re trying to engage young adults and/or more highly educated people online, you may want to be active on Twitter. Given the lower usage rate for Twitter (both in terms of the number of users and their frequency of use), however, it may be better to establish your presence on the other more popular platforms first (and then move on to Twitter).

Are you surprised by any of the latest demographics data for Facebook and/or Twitter? Does this highlight ways you can refine or shift your current Facebook and/or Twitter campaigns?

Tell me more about on Facebook and LinkedIn. And stay posted for the upcoming weekly when I’ll share some of the latest demographics data for Pinterest and Instagram!

In the meantime, don’t hesitate to get a hold of me on social media to ask me any digital marketing question, find out more about Digital Authority’s holiday specials, or just to say ‘hi.’ I look forward to hearing from you!