If your content isn’t getting you targeted, high-quality leads, you’re likely wasting time and money. Start changing that right now by using these step-by-step strategies. They can help you craft quality content that attracts your target audience and converts them into new leads.
Are you finding it challenging to develop long-form, more substantive blog posts? Here are some insider tips and info that can help you get out of a writing slump so you can start creating compelling, long-form content that your audience (and search engines) will like!
The Secret to Writing Long-Form Content via @sujanpatel @Curata
Check out these insights on how to create useful, original and helpful content that people will want to read and share. It could just reveal the answers for developing viral content that can enhance your brand’s presence and authority online.
13 Lessons On The Viral Content That Got 36,177 Shares In A Year via @JulieNeidlinger @CoSchedule
Feel like you’re running on a hamster wheel when it comes to creating content? If so, here are some tips for evaluating and prioritizing content needs – and getting the most from your content creation efforts.
9 Questions to Help You Prioritize Content Creation via @GBalarin @cmicontent
An effective content marketing campaign can help you increase organic traffic to your site. Here’s why – and what you can do start making your content marketing campaigns more successful and effective.
How And Why Content Marketing Works @stonetemple @sengineland
Social Media Marketing
Whether you’re developing a brand new social media marketing plan – or it’s time to completely revamp your current plan, here are some useful tips to get you started on the right foot (and path).
Boost attention for your brand online with these simple, yet effective, tips for engaging with your target audience in social media.
7 Ways to Better Your Social Media Engagement via @MPatterson22 @SproutSocial
Spend less time on social media marketing – and extend the reach of your posts and campaigns – with these strategies.
How to Save at Least 2 Hours Per Week on Social-Media Marketing via @sujanpatel @Entrepreneur
Trying to figure out why some pieces of content go viral (and others fall flat)? Here’s what you need to know to get your content and social media posts noticed and shared. This may hold the keys to creating viral content for your brand.
How to Go Viral: 8 Things You Need to Know @djthewriter @SproutSocial
Having trouble remember or implementing the various social media marketing tips you read and hear about? If so, check out these easy-to-remember hacks and tips for effective social media marketing.
50 One-Sentence Social Media Hacks for Bloggers via @JRJohnWrites @Jeffbullas
The Marketing Psychology Series: How to Engage & Connect with Your Ideal Client Online (Part 4)
Concluding our Marketing Psychology Series, this week, I’m sharing some rarely-shared insider tips on how to capture your ideal client’s attention online so you can start building relationships and seeing more conversions.
After you’ve defined who your target client is, here are some effective ways to cut through the noise online and get your target client to take notice of your brand, as well as your message:
● Get to know exactly who your ideal client is – In other words, figure out your ideal client’s preferences, problems, needs, and/or goals. Understanding these factors can be integral to crafting the right message(s) for your ideal client and to making sure your message is distributed in the right place at the right time. For instance, the content or posts you would use to try to connect with Millennial males online are likely going to be far different than what works for a female Gen Xer.
● Make your brand and your content likeable – Find the tone that resonates with your ideal client and make sure your content is easy to read (rather than formal, high fluent and obtuse). Providing helpful information – like how-to guides or tips – and coupling it with eye-catching images are two proven ways to start appealing to an online audience and getting them to actually read (and hopefully share) your social media posts, blog content, etc.
● Be consistent and persistent – Once you’ve found the ‘voice’ that works for your brand (and your ideal client), keep your voice consistent and make sure you have a predictable schedule for publishing content. Reliability and regularity (in your message and the delivery of that message) can start building rapport with your ideal client base. And that can trigger more awareness of (and responsiveness to) your brand’s presence, content and posts online.
● ALWAYS PROVIDE VALUE – I’ve put this tip in all capitals because it’s crucial. People are bombarded with sales messages and ads every day on nearly every website they visit. So, do something different to stand out and get attention: give your ideal clients something first – before you ask them to do something for you. Some of the best ways to provide value (in order to get valuable responses in return) can include:
○ Sharing useful information, methods, tips or strategies – Try to provide information that isn’t already available, or offer insights or unique perspectives that can shed new light on more saturated topics.
○ Offering to do something for them for free – This can help establish credibility, cultivate trust and compel your ideal client to take the next step(s) to becoming a new lead or a new customer.
● Make it easy for your ideal client to respond to your call-to-action – Whether you want people to contact you, sign up for a newsletter or take some other action, make sure it’s as simple as possible for your target client to do so. The reality is that, even if your ideal client starts trusting you and liking your brand, (s)he probably won’t follow through with your call-to-action if it takes too much time or involves more than a few simple steps. And if the call-to-action is too complicated, it’s quite possible that your ideal client will start ignoring your future content and calls-to-action, sabotaging your digital marketing efforts and goals.
Here are some additional things to keep in mind and try out as you work on promoting engagement with your target clients (and audience) online:
● Provide social proof – Show your ideal client that others have benefited from and enjoyed your products and/or services. You can do this by making positive client reviews and testimonials prominent on your website, social media pages, etc.
● Don’t be afraid to try new things – You never know if a new tactic (or tool or social media platform) will produce better results if you don’t give it a try. So, be brave and try out new strategies, methods and/or platforms to effectively dial into what works best for you and your digital marketing goals.
● Have a clear, well-defined process for following up with new leads – In other words, don’t let good leads die or fade away once you do connect with ideal clients who have responded to your call-to-action.
● Stay positive and proactive – Understand that it can take some time (as well as trial and error) to figure out what works (and what doesn’t work). And remain positive and proactive – even if that means hiring a professional to revamp, oversee or elevate your digital marketing efforts.
The Bottom Line on Marketing Psychology & Why It Matters
When it comes marketing psychology, the bottom line is that having a better understanding of who your target clients are – and what their interests, needs and goals are – can be pivotal in refining and improving your digital marketing strategies. That, in turn, can provide the blueprint for:
● Maximizing the ROI for your digital marketing investments and efforts
● Seeing more of your online audience turning into new leads – and, ideally, new (and returning) clients
● Growing your brand’s presence and authority online
● Growing your business and its profits.
Have you been able to successfully connect with your target client(s) online? Have you run into any challenges or pitfalls?
Tell me more about your experiences with marketing psychology – and digital marketing in general – on Facebook and LinkedIn. And stay posted for the upcoming weekly when I’ll share tips on how to keep up with content, social media and other digital marketing efforts over the Thanksgiving holiday.
In the meantime, don’t hesitate to get a hold of me on social media to ask a question about any facet of digital marketing (or just to say ‘hi’). I look forward to hearing from you!