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Be the Authority. Bring Your Business to higher levels of Profitability by being the Expert in your Niche with the latest Content Marketing & Social Media Marketing Strategies & Tactics.

Content Marketing:

Are your current content operations failing to generate the results you want? Here’s what may be missing – and what you can do to improve (& see better results from) your content operations.

How Content Operations Can Create Marketing and Selling Breakthroughs @salesvpi @MKTGInsiders

Check out this great breakdown of content marketing. It reveals how and why storytelling is such a crucial component of content marketing – and what you can do to start telling the right story for your brand.

Content Marketing Made Simple: A Step-by-Step Guide via @neilpatel

Current customers can be some of your best return customers. Here are some actionable tips for connecting with your current customers online and converting them into return customers in the near future.

Win Over Returning Customers With 4 Smart Content Ideas for Your Website via @angela_9 @HubSpot

Did you realize that jazz may hold some lessons for modern content marketers? Check out this unique take on how ‘the Miles Davis Approach’ may hold the key to effectively refining and improving your content marketing strategies.

The Miles Davis Approach to Content Marketing Strategy via @JasonMillerCA @cmicontent

Successful, compelling content is usually educational. And it typically has these other qualities. Find out more about the features that are usually associated with compelling content – and get some insights on how to refine your content so it reflects these qualities.

5 Remarkable Qualities of Effective Online Content via @soniasimone @copyblogger

Social Media Marketing

If you don’t know much about Facebook Instant Articles, here’s a helpful guide to diving in. These tips and insights can help you transform your Facebook (& digital marketing) strategies.

Facebook Instant Articles: What They Are, How They Work and 5 Things You Need to Know via @Ashread_ @buffer

Start snapping like a pro – and seeing better engagement – with these essential tools and helpful resources. They can help you attract far more attention for your brand online.

9 Tools & Resources That Will Turn You Into a Snapchat Pro via @ProductHunt @medium

Here’s the inside scoop on Facebook Instant Articles and what you need to know in order to see optimal SEO benefits from them.

Will Facebook Instant Articles Affect #SEO? via @ab80 @sejournal

A good headline can make all of the difference in traffic, engagement and conversions for your brand. Here is a definitive guide to crafting compelling headlines for nearly any piece of content – from articles and blogs to social media posts and email newsletters.

30+ Ultimate Headline Formulas for Tweets, Posts, Articles, and Emails @kevanlee @bufferapp

Using email marketing to enhance your social media marketing efforts (and vice versa) can take your digital marketing strategies (and ROI) to the next level. Here’s how to start bringing these two together so you can see better results – and more new clients.

How to Integrate Email Marketing with a Social Media Strategy via @aaronbeashel @CampaignMonitor

The Marketing Psychology Series: The What, Why & How of Demographics (Part 2)

Picking up from last week’s discussion on How to Pinpoint Your Target Audience, this week, I’m going to take it a bit further and dive into demographics.

Basically, demographics are the characteristics of a given group and/or smaller segments of that group. When framing demographics in digital marketing terms, this can mean the age, gender, and location of an online audience. It can also refer to the social media use habits, online spending habits, etc. of that audience.

How to go about finding this information out about your specific audience will depend on the platforms you’re currently using (and many of the most popular ones – including Google, Facebook, and Twitter – have free analytics tools you can use to easily get a clear picture of these details).

Understanding these aspects of your target audience can be the key to targeting the right segment of your broader target audience with the right message – and doing so at the right time and via the right point of contact (whether that be a social media post, a targeted email blast, etc.).

How to Apply/Use Your Demographics Data

So, now that I’ve touched on what, why and how of demographics, I’m going to dive even deeper into the how and share some helpful insights on how you can apply your demographics data (and start using it to refine your content, posts and various digital marketing strategies).

In order to really be effective at applying your demographics data, it’s important to also understand the demographics for various platforms. This can uncover the best platform(s) for your brand – as well as how to shape your messages (and when to post them) on these platform(s).

The following table highlights the demographics data for some of the leading social media platforms (according to Sprout Social). This information can be extremely helpful when you’re ready to start using your demographics data to refine your social media (& digital) marketing strategies:


The Bottom Line: Why Demographics Matter

When it comes to demographics, the bottom line is that taking some time to understand demographics can be pivotal to creating more targeted content and messages (based on demographic information for your target audience and its segments). That, in turn, can help you:

  • ● Better connect with your audience while making a more meaningful (and potentially longer lasting) impression on them

  • ● Grow your brand’s presence and authority online

  • ● Benefit from more traffic, more conversions and more new leads.

Have you used demographics data to develop more targeted content/messages/posts for your audience? Do you need help getting started? Tell me more about your experiences with demographics on Facebook or LinkedIn. Or feel free to shoot me a question about any aspect of digital marketing (or just say ‘hi’)!

And stay posted for the upcoming edition in the marketing psychology series when I’ll discuss psychographics!