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Be the Authority. Bring Your Business to higher levels of Profitability by being the Expert in your Niche with the latest Content Marketing & Social Media Marketing Strategies & Tactics.

Content Marketing:

Whether you’re just diving into content marketing or your content strategies need to be reinvigorated, this helpful ‘survival’ guide to content marketing offers insights and advice on the top 12 of the top platforms content marketers are currently using. It may be the key to igniting your creativity while helping you engage in more successful, sustainable content strategies – and social media conversations.

The Content Marketer’s Guide to Social Media Survival: 50+ Tips via @Joderama @cmicontent


Content curation, one of the latest developments in content marketing, can help you realize better results from your content marketing (& overall digital marketing) efforts. Here’s an easy-to-follow breakdown of internal versus external content curation, along with insider tips on how to get started with curation and avoid common pitfalls. These insights may help you use your quality content to break through the clutter and attract new prospects.

Power Your Content: Internal and External Content Curation via @heidicohen


Here is a revealing look at the newest trends in content marketing. They may help you (and your team) start working smarter – rather than harder – when it comes to content (& digital) marketing.

15 Content Marketing Trends That Need Your Close Attention via @jeffbullas


When you’re ready for some actionable tips on how to improve productivity and use your content (& digital) marketing resources as effectively as possible, check out this essential guide. It can help you make the most of your systems and processes so you see better results – and so you free up more time to develop and grow other aspects of your business.

How to be more productive via @ramit


Do you know what type of conversation your content is sparking with prospective clients? If not – or if you are ready to reframe the conversation, here are some indispensable tips. They can help you successfully map your clients’ content journey while scaling your content efforts, allowing you to create “the best experience at every touchpoint.”

Content with a Purpose: 5 Tips to Map Your Content to the Buyer’s Journey via @scotthogrefe @marketo

Social Media Marketing

Are your tweets seeing little to no replies or retweets? If so – and if you are ready to reverse the trend, here are some key tips to start incorporating in your Twitter posting strategies.

10 Top Twitter Tips to Improve Your Engagement via @ProBlogger


You don’t have to spend a lot of time (or money) growing your brand’s presence (and authority) on social media. See how one doctor has leveraged the latest tools and strategies to attract more than 1 million Facebook followers (and get more than 6 million website views every month).

A Behind the Scenes Look at What’s Working in Social Media with Dr. Axe via @AmyPorterfield


Did you know that you can use Snapchat to make a live video call? Or that you can add emojis to your Snapchat videos? Those are just two of the many dynamic things you can do on Snapchat. Here’s an insider’s guide to other cool things you can do on Snapchat to promote better engagement with your target audience.

15 Hidden Snapchat Hacks & Features You’ll Wish You Knew About Sooner via @lkolo25 @HubSpot


Social media influencers have figured out how to deliver the right message to the right audience. Get a leg up on your competition – and improve your social media game – by trying out some of these effective strategies used by prominent social media influencers.

How To Get Amazing Results From Instagram Influencer Marketing @EchelonCopy @jeffbullas


Getting ready for a Snapchat takeover? Here’s what you need to know to make your takeover a success. These helpful tips may help you break into a new market while enhancing your brand’s visibility (and authority) in social media.

5 Snapchat Account Takeover Tips via @ShaunAyala @the11thsecond

The Conclusion to the Digital Marketing Resources Edition: DIY versus Professional Coaching (Part 7)

Concluding our 7-part series on digital marketing resources, this week’s focus is on improving your digital marketing skills and strategies on your own (via online resources) versus hiring a professional coach for help (in other words, do-it-yourself digital marketing versus doing-it-with-expert-guidance).

Over the past several weeks, I’ve shared a number of resources – ranging from webinars and online courses to eBooks and other materials – that can be enlightening and helpful for DIY-digital marketing, potentially helping you take your digital marketing skills and knowledge to the next level.

Just some of the great things about these resources are that they can:

  • ● Help beginners dive into nearly any aspect of digital marketing for their brand, including (but not limited to) social media marketing, email marketing, and content marketing

  • ● Provide deeper insights and guidance on how to go beyond the basics to start refining and enhancing digital marketing tactics and skills

  • ● Position business owners and leaders to see better returns on their digital marketing campaigns, efforts and investments.

Given that the vast majority of the resources (that I’ve shared) are free, the only thing really necessary to take advantage of them is time.

So, what if you don’t have the time to do-it-yourself?

Or, perhaps more importantly, what if it’s time to dig even deeper and get some customized guidance that specifically applies to your situation, your brand and/or your current campaigns or strategies?

Then, it’s likely time to take the next step and consider professional coaching from a digital marketing consultant.

A digital marketing pro can audit your current processes, strategies and campaigns and:

  • ● Point out opportunities to refine your efforts and make better use of your resources (like time, a marketing budget and staff)

  • ● Reveal new tools and tactics that may advance your current strategies

  • ● Monitor the performance and outcomes of various campaigns to evaluate what works best for your brand in terms of getting your digital marketing efforts to:

  • ○ Drive more traffic to your site

  • ○ Grow your online audience and see better engagement from them

  • ○ Enhance your brand’s online authority

  • ○ Enjoy more conversions and new leads.

Additionally, digital marketing experts can be invaluable when more hands-on assistance is needed – like when it may be time to develop more sophisticated campaigns or outsource your company’s digital marketing needs.

So, if you are ready for some one-on-one digital marketing coaching – or if you just have a question, want to discuss other online resources, or want some feedback on a specific digital marketing issue, don’t hesitate to get ahold of me on Facebook or LinkedIn. You can also get more actionable tips and helpful advice on digital marketing by following me on SnapChat!

And stay posted for the next Weekly, when I’ll be sharing some exclusive materials – newly compiled by the pros at Digital Authority – on establishing (and growing) brand authority online.