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Be the Authority. Bring Your Business to higher levels of Profitability by being the Expert in your Niche with the latest Content Marketing & Social Media Marketing Strategies & Tactics.

Content Marketing:

Creating viral content can be a challenge – so too can be knowing what to do with the attention you get once your content does go viral. Check out these fascinating insights from a ‘dream team of viral marketers,’ who share their experiences on how to develop viral content and what to do once your content has gone viral.

How to Go Viral (and Not Regret It) via @jgdeutsch @inboundorg

In the world of content, length matters. Here’s a look at some really successful short versus long content pieces – and what you need to know to figure out what length is best suited for your brand, as well as your target audience.

Seth goes short. Buffer goes long. Here’s what you should do with your content. via @brandstory @copyhackers

Lead magnets are critical to both the lead generation process, as well as 00the rest of the funnel. In fact, the right lead magnets can triple lead generation overnight. For those just getting started with lead magnets, these tips can be the key to starting off on the right foot.

101 Lead Magnet Ideas For Every Stage Of Your Marketing Funnel via @danavirsarria @copymonk

If content is king, personalized content is one of the most powerful kings in the content marketing world – as long as it’s done right. Check out these tips for how and when to use personalized content in order to get the maximum ROI.

What Happens When Content Personalization Meets the B2B Funnel via @itaye @convince

Are you finding it challenging to create engaging content that converts? If so, it’s time to check out these content marketing tips and dial back into some of the tactics that can get you better results – and stronger engagement with your target audience.

25 Content Marketing Tips Every Marketer Needs To Know via @sujanpatel

Social Media Marketing

Do you think automating Tweets is a waste of time? You may want to rethink that opinion after reading the results of this interesting case study that an inbound marketing pro conducted on automated Tweets.

I Automated My Tweets for 30 Days and This is What Happened via @TamiBrehse @inboundorg

Don’t just create content for the sake of putting words on a page. Use this key “ingredient” to focus your efforts and create compelling, engaging content.

Are You Missing this Vital Ingredient In Your Content Strategy? via @KathrynAragon @unbounce

Effectively showcase your artwork on Snapchat with these creative tips. While these tips can help artists connect with prospective buyers, they can also reveal just how brands can engage with their target audience (and potential clients) on Snapchat.

10 Beginner Tips for Snapchat Artists via @ShaunAyala @the11thsecond

Do you really need to have an active presence on every social media platform? Before investing time and energy to get on every network under the sun, use this litmus test to find out if it’s really worth it to create another social media account for your brand.

9 Questions to Ask Before Creating Another Social Media Account via @ChelseaLikeNY @HubSpot

Your Instagram posts may be a powerful way to leverage your email marketing to get more conversions. Here are some helpful tips for converging your Instagram activity and email marketing efforts.

How To Bring Instagram Love To Your Email Marketing via @kristawiltbank @getresponse

The Tools Series Part 8 – The General Tools Edition

“Our Age of Anxiety is, in great part, the result of trying to do today’s job with yesterday’s tools and yesterday’s concepts.” – Marshall McLuhan, philosopher & professor on media theory.

Using the right tool for the right job can go a long way to promoting efficiency, productivity and success. This has been one of the key themes I’ve been discussing over the past month as I’ve shared my experiences regarding the various tools that I use, including those for domains and hosting, email marketing, content marketing, and social media management.

As I wrap up the tools series this week, I’m going to dial the discussion back out to the bigger picture and share some more general – and more all-encompassing – tools that I use day-to-day to manage my team, my company’s projects and the various niche tools we rely on to make things happen.

Organization & Collaboration Tools

Here are some of the primary tools I use to organize project-related ideas and share them with my team (and sometimes my clients as well):

  • Workflowy is a dynamic notebook tool that I use to keep track of lists, ideas, research and resources. In addition to helping me organize and keep track of various aspects of my business, Workflowy is also a useful collaboration tool, where other members of my team can check in, build on my lists and notes, and get the latest about what’s on my mind for upcoming projects and campaigns.

  • Evernote is an organization tool that I use to capture and cultivate ideas across mobile and desktop platforms. This is also a great way for me to take my ideas with me and share them with staff and clients – wherever I may be at a given moment.

  • Google Drive is a powerful platform that lets me share documents, images, videos and other types of files with my team and clients. It also promotes constructive collaboration while backing up my essential files (and letting me access them from whenever I need them, regardless of where I’m at).

  • Dropbox is a file sharing and collaboration tool that I use to share, sync and backup crucial files – and that empowers me to maintain a dynamic flow of work with staff located across the U.S.

Project Management Tools

These are some of the tools I rely on to track and oversee various projects and campaigns (both those I’m currently working on and those that are pipeline for the coming weeks and months):

  • Asana is a powerful tool that I use to oversee projects, including the specific tasks and email conversations related to them. Asana effectively helps my team keep projects moving forward, without the need for time-consuming status meetings (and without letting any task or project get forgotten about or dropped).

  • Slack is a messaging and file sharing tool that empowers my team to collaborate, exchange files and discuss project-related issues in real time. With the abilities to create private and public channels, Slack provides a transparent view of what’s happening right now with any given project or campaign that my team is working on.

App Management Tools

These tools help me effectively coordinate the various apps (and related tools) I use for various elements of my business.

  • IFTTT is a robust tool that connects many of the apps, platforms and other tools that I use every day to give me more control over how (and when) certain tasks or actions get done. With IFTTT, I can create a ‘recipe’ for a certain action to occur when specific events or changes occur with my apps/platforms/tools. In other words, IFTTT helps me coordinate the actions between my various apps and tools.

  • Zapier is a dynamic tool that I use to automate tasks between different apps and tools, effectively taking automation to the next level. With Zapier, I can set up ‘zaps’ or rules for trigger events and the associated action that should result from that trigger, allowing me to get more complex tasks done automatically without the need for tedious work and meticulous oversight.

Conclusion: Wrapping Up the Tools Series

Here are some final points I want to leave you with as I wrap up the tools series:

  • Keep your tool ‘box’ clean – In other words, get rid of tools that you don’t use and/or that are outdated. This can help you streamline your daily work (and possibly help you avoid slowing down your system(s) with unnecessary/unused tools).

  • Don’t forget to update the tools you do use – This is especially important for tools related to your website, as outdated tools can open you up to security issues, bugs, slow loading times, and other hiccups that can end up wasting more time and resources than you ever save by using the tools.

  • Never stop trying new tools – You never know what hidden gems new tools may hold for you and your business, and being open to new tools can be pivotal to staying competitive, productive and successful (if not helping you reach the next level of success).

Stay posted for next week’s email, when I’ll share some insights about why speed is such a critical element of business and how to leverage your resources and processes to get things done (the right way) faster.

Until then, let’s talk on Facebook. I love hearing and sharing new ideas, and I look forward to hearing from you!

(note: In the spirit of full disclosure, some links are an affiliate links, which means that I may get a commissions if you decide to purchase anything from X company. I only recommend products & systems that I use or have used and love myself, so I know you’ll be in good hands.)