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Be the Authority. Bring Your Business to higher levels of Profitability by being the Expert in your Niche with the latest Content Marketing & Social Media Marketing Strategies & Tactics.

Content Marketing:

Getting your digital startup on the path to success takes passion – and some effort to build an online audience. Check out these hacks for growing your dream digital business.

6 Surprising Ways for Growth Hacking Your Digital Startup to Success via @JeffBullas

Prioritizing your content creation & distribution efforts can be the key to seeing better rankings and more traffic. Here are some helpful tips for setting content priorities – they may just help you take your content marketing to the next level.

How to effectively prioritize and amplify SEO content via @wburton27 @sengineland

These powerful – and free – content marketing tools can help you craft more compelling, sharable content and save time in the process.

10 Free Online Marketing Tools Every Small Business Owner Needs via @gmehrguth @moz

You don’t necessarily have to work harder to deliver better content. Check out these smart content development strategies that can help you improve your content without wasting or expending more resources.

Smart Content Marketers Are Succeeding With These 5 Proven Strategies via @Money_Journal @Entrepreneur

Is your content failing to convert? Consider using power words and more visuals – and trying out these other effective tips for developing content that converts.

13 Surprisingly Effective Tips for Conversion-Oriented Content via @khalidh @cmicontent

Social Media Marketing

Did you know that nearly 90% of Pinterest users find new ideas for purchases on this platform? Here are some more persuasive reasons to establish your brand on Pinterest (if you haven’t done so already).

How Pinterest Can Help Boost Your Brand [Infographic] via @adhutchinson @socialmedia2day

Check out some of the latest findings about the types of brands that are buying ads on Snapchat – and how their investments are paying off.

Snapchat Advertising Data Reveals What Kinds of Brands Have Bought Into the App Activewear marketers lead the way via @Chris_Heine @Adweek

Are you considering running a contest for your brand on social media? Here are the top reasons why you should move forward with your contest – and what you need to know to make this effort as successful and rewarding as possible.

Social Contests in 2016 – What’s Changed and Why You Can’t Ignore Them via @ChrisRiegger @jeffbullas

Would you shell out some cash to boost an Instagram post for your brand? Well, that may soon be an option, according to this fascinating analysis of Instagram’s code.

Instagram’s code hints at option to pay to boost posts via @sarahintampa @techcrunch

Enhancing a brand’s visibility is the top reason that many businesses are using social media today. Check out some more intriguing findings about the current state of social media marketing. These insights may just help you refine your strategies to get better engagement, more traffic and more new leads.

Report: Social Media Examiner 2016 State of Social Media Marketing via @azeckman @toprank

The Tools Series Part 6 – The Social Media Edition

One of the places where I find tools to be incredibly helpful in my day-to-day professional life is in the land of social media, where I’m growing our presence and am focused on improving engagement, impressions, shares and followers.

In fact, the social media tools I use daily and/or weekly have provided some really powerful benefits in terms of our processes. Many of them have been the key to streamlining and refining our processes, saving resources and allowing me (and my team) to get more done.

So this week, I want to highlight and share some of my favorite social media tools:

  • Buffer, SproutSocial, MassPlanner, CoSchedule & Hootsuite – I recommend these social media scheduling and management tools to publish posts across various platforms, sometimes hours, days or weeks in advance. Basically, these tools are incredibly helpful for setting up a series of posts to all of my social media accounts (so I don’t necessarily have to spend time every day posting – and so I can post to all accounts from a single platform).

  • SimplyMeasured & Audiense (formerly SocialBro; appropriate for accounts with less than 5,000 followers) – I use these tools to analyze how my social media activity is affecting my followers. These analytics and reporting tools help me figure out which followers are more (and less) engaged, as well as when certain followers tend to be online and active (so I can time my posts around those “peak” times or sweet spots to amplify engagement).

  • Crowdfire & ManageFlitter – These robust tools provide me with greater insight about – and control over – my social media audience. For example, just a few of the ways I use these tools are to figure out which followers are inactive and who I’m following but aren’t following me back (so I can unfollow them).

  • RiteTag & Hashtagify – I use these tools to research popular, dynamic, and engaging hashtags to use in different posts and campaigns.

  • & – I use these tools to shorten links, maintain constant brand messaging, and drive more traffic to certain sites.

  • Photoshop, Canva & PicMonkey – These image tools help me easily edit, refine and customize images, empowering me to develop compelling visual content.

What social media tools do you use? Do you have any insights to share about your experiences with these or other social media tools? If so, tell us on Facebook. I love learning about new tools (or new things about the tools I’m already using) and I look forward to hearing from you!

And stay posted for the next edition of the tools series, when I’ll share some of the content marketing tools I use.

(note: In the spirit of full disclosure, some links are an affiliate links, which means that I may get a commissions if you decide to purchase anything from X company. I only recommend products & systems that I use or have used and love myself, so I know you’ll be in good hands.)