Making a few small changes to your existing content can go a long way to getting your brand noticed. Here are some great tips for reviving the content you have so you can get the most out of it.
Learn to Love Your Existing Content – 5 Ways to Get More Visibility via @JamesAgate @moz
Want to connect with your local target market? Use these effective content marketing tips to start getting noticed more locally.
4 Ways to Win at Local Content Marketing via @IAmAaronAgius @Entrepreneur
Are you a glass-half-empty or a glass-half-full person? This interesting take on how pessimists vs. optimists see ‘possibility’ may reveal the key to fulfilling your professional (and personal) goals.
The possibility of optimism (the optimism of possibility) via @thisissethsblog
Get some inside scoop on how a few popular companies are nailing it with their Instagram videos.
17 Inspiring Instagram Video Examples From Oreo, Spotify, BuzzFeed & More via @lkolo25 @hubspot
Want to know exactly why some stories go viral? Here’s a revealing look at the emotional components that are commonly associated with viral content.
The Emotional Combinations That Make Stories Go Viral via @KelseyLibert @snarkandpepper @kristintynski @HarvardBiz
Social Media Marketing
Instagram business tools can help brands better connect with their target audience (and clients). Get the latest info on these tools now.
Instagram officially announces its new business tools via @sarahintampa @techcrunch
Are social media influencers really worth it? Check out this executive’s candid story about his experience with influencers and why he thinks they could be on their way to becoming less relevant.
Confessions of a social media exec on influencer marketing: ‘We threw too much money at them’ via @shareenpathak @digiday
Great images on social media get noticed. Here’s a straightforward guide anyone can use to get started designing compelling images for social media.
How to Create Engaging Images for Social Media: A Simple Guide For Non-Designers via @RoyBoss @buffer
Know a new mom who seems to overshare on Facebook? This study’s findings may explain why.
Study helps explain why some new moms post nonstop on Facebook via @Rebecca_Ruiz @mashable
Influencer marketing done right can get your brand noticed quickly! Here are some powerful insider tips that can help you start connecting with the right influencers.
7 Top Secret Ways To Connect With Influencers and A-Listers via @imlukeguy @jeffbullas
The Tools Series Part 3 – The Website Development Edition
When it’s time to get a website up for your business, the choices you make in the initial stages – like whether to do-it-yourself or hire professionals, which website platform/theme to use, etc. – can make a big difference in:
● How soon your site is ready
● The functionality and feel of your site
● How prospective clients will perceive and engage with your site
● How much your website ends up costing you.
Here’s what I’ve learned in my experience managing the creation of multiple business websites.
DIY versus Hiring Pros
If you’re the owner or CEO of your company, you should NOT be the one building your website. I know that may sound like a harsh statement to many small business owners; however, as the business owner, you should be spending your time in the most optimal place for your business, which is usually not writing code.
I’m speaking from experience here, as I learned this lesson the hard way – after bashing my head against the wall trying to use a website builder to get my first site up on my own.
Not only was it taking forever (because I wasn’t familiar with how to do it), but I still couldn’t get it looking the way I wanted to – the way I knew it should be. I spent hours, a complete waste of time in retrospect, trying to move a picture over or making some other minor change.
Website Development: How & Where to Get Started
There are various quick website builders out there now, like Shopify or Wix. While those may be fine for a hobby site, they are not what you want to use for a business site.
So, what’s the best platform to use for a new business website?
According to CodeGuard (a website backup and monitoring service), WordPress is the platform that most small businesses rely on for their websites. In fact, during a recent evaluation of about 250,000 small businesses’ websites, CodeGuard found that around 78% used WordPress, while only about 7% and 5% used Joomla and Drupal (respectively).
The best platform for your business site, however, will depend on the size and operations of your business, as well as your business’ needs and goals.
Once you’ve chosen a platform, the next steps will be to:
● Hire a designer and developer to build a custom site for you – This doesn’t necessarily mean that the designer and developer are starting from scratch. It simply means that these professionals will be able to customize your site, removing unnecessarily features that will likely slow the site down. The last thing you want is your visitor to leave before they have even found what they were looking for because your site’s too slow to load.
● Choose a theme for your site – Take a look at some themes to get a specific idea of what you want, so you can be as detailed as possible when giving directions to your designer. After you have the concepts for the site, it’s just a matter of putting the copy into the PSD. Then, it can be passed on to the developer.
During the Development Process: Don’t Forget about the Landing Page(s)
As your website is being designed and developed, consider getting up a landing page (or a few of them) so you can start to test some ideas, promote your brand, and build your presence online. This can also help you start to collect emails, gauge interest in your business and its offerings, etc.
The good news is that landing pages can be put together very quickly with tools and platforms like (but by no means limited to):
These landing page builders all integrate with the most popular email accounts and are a great way to get started, especially while you’re in the process of getting your site built and rolled out.
Just, remember, though, while landing pages can be powerful interim options, they are are not end-all solutions.
If I Could Do It Over…
When I got started building my business’ website, I didn’t know any of this insider info. All I knew was that I needed a website and that it needed to be up yesterday.
The biggest thing I’ve learned from overseeing the development of many websites (from scratch) is that time is the most important factor. If I could change how I started, I would have jumped right in, with both feet, hiring a designer and a developer, rather than trying to do any of it myself.
The main reason is that, ultimately, it’s easier (and more effective) for me to go out and get a client, who can actually cover the costs of the designer and developer, instead of me spending hours trying to move an image or learn code.
Remember, the bottom line is that, every month that your website is not up, it’s NOT bringing you clients or enhancing your brand. You need to have ‘A’ players on your team who can deliver great results quickly.
What have your experiences been with developing and designing websites? Share your insights and experiences with us on Facebook.
And stay posted for the next edition of the tools series, when I’ll delve into some of my experiences with Plugins.
(note: In the spirit of full disclosure, some links are an affiliate links, which means that I may get a commissions if you decide to purchase anything from X company. I only recommend products & systems that I use or have used and love myself, so I know you’ll be in good hands.)