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Be the Authority. Bring Your Business to higher levels of Profitability by being the Expert in your Niche with the latest Content Marketing & Social Media Marketing Strategies & Tactics.

Content Marketing:

If you aren’t integrating SEO into your content marketing, you could be making one of these major mistakes, sabotaging your content (and overall) marketing efforts.

The 7 deadly sins of content marketing via @TrondLyngbo @sengineland


Creating compelling content doesn’t have to be a struggle! Here are some simple & effective tips for crafting content people will want to read and share.

How to Create Ridiculously Compelling Content in 5 Easy Steps via @roserose_sc @jeffbullas


How your startup’s marketing & engineering departments interact can make or break your business. Here’s why – and what you can do to position your startup for success.

The most common marketing mistake startups make via @Zack @techcrunch


Are you ready to dive into Facebook Live and explore its potential? Here’s your go-to guide for getting started.

How to Use Facebook Live: A Complete Guide via @lkolo25 @hubspot


Just because content generates traffic does NOT mean it’s engaging or serving visitors’ needs. Here’s how to measure the success of content outside of traffic-related numbers..

Measuring Content: You’re Doing it Wrong via @matthewbarby @moz

Social Media Marketing

Get the inside scoop on new Brand Profiles that Instagram is rolling out soon. This can help you hit the ground running when this new feature is released.

Instagram Brand Profiles are Coming – Here’s a First Look via @adhutchinson @socialmedia2day


In the world of digital business, successful entrepreneurs share these key qualities. Find out if you share them too.

14 Inspiring Habits of Successful Digital Entrepreneurs via @jeffbullas


Take your brand’s Snapchat game to the next level by checking out what’s already working for some top-followed brands on Snapchat.

10 of the Best Brands on Snapchat Right Now (And Why They’re So Great) via @lkolo25 @hubspot


These tools can help you enhance engagement with your clients, empowering you to provide a seamless social customer experience.

8 Social Tools to Listen and Interact With Customers via @tamar @smexaminer


Here’s how to use Google Analytics to evaluate how your social media marketing efforts are impacting your business.

How to Measure Social Media Using Google Analytics Reports via @kevanlee @smexaminer

The Tools Series: An Introduction to the Tools I Use at Digital Authority (Part 1)

Today, you have the opportunity to transcend from a disempowered mindset of existence to an empowered reality of purpose-driven living. Today is a new day that has been handed to you for shaping. You have the tools, now get out there and create a masterpiece. – Steve Maraboli, The Power of One

Using the right tool for the right job(s) is one of the ways I try to streamline my day and get as much done as possible. In fact, because I’m regularly asked about the tools I use at Digital Authority, I’m in the process of putting together eBook resources and guides about the various types of tools I use. And that is why I have tools on the brain this week – and why I’m dedicating this (and the next few editions of the) Weekly to focusing on the tools I use.

Over the next few weeks, I’ll share some knowledge and insights about what’s worked for me (and what’s been challenging) when it comes to using tools for:

  • ● Analytics and Market Analysis

  • ● Content Creation, Optimization and Distribution

  • ● Website Management and Design

  • ● Lead Nurturing and Marketing Automation

  • ● Project Management and Collaboration

  • ● Social Media Marketing

Before I dive into the nitty gritty details of the various tools I use, I also want share some general tips about using tools that I’ve come to rely on while growing Digital Authority:

  • Not all tools are created equal – Basically, some tools will be more effective and helpful than others. And not every tool is made to work with every other tool. So knowing what is effective for you – and compatible with what you’re already working with – can be crucial when trying out new tools.

  • Being open to trying new tools is essential – With new tools coming out all of the time, you never know when the next best tool for you is out there, waiting for you to find it. So, don’t be afraid to give new tools a test run. You never know when you’ll stumble across the next best tool you could be taking advantage of.

  • Why you’re using the tool can be just as important as how you’re using the tool – In other words, you have to know what you want from the tool and what benefits you expect to get from using it. If you don’t know the why, the how may be irrelevant

  • Spring cleaning your digital toolbox can be really helpful – Given that not every tool will work for you, regularly clearing out the “dusty” tools that you no longer use can be important to getting rid of the clutter (and streamlining your systems and processes).

We’re tooling up to continue talking about (and using) tools over the next couple of weeks. So, stay posted for the upcoming chapters of this series – and, until then, let’s talk tools on Facebook