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Be the Authority. Bring Your Business to higher levels of Profitability by being the Expert in your Niche with the latest Content Marketing & Social Media Marketing Strategies & Tactics.

Content Marketing:

Here’s an inside look at Google’s advanced tactics for evaluating and ranking content. It can reveal opportunities for improving your content’s rankings.

How Google May Analyze and Evaluate the Quality, Value, & Rank-Worthiness of Your Content – Whiteboard Friday via @randfish @moz


Get the most out of the good content you’re posting on social media. Learn how to repurpose your social media content so you can use it in other networks and platforms.

How to Repurpose Content From the Hottest Social Networks via @kikolani @smexaminer


About 2.1 billion people have social media accounts. Here are some additional up-to-date social media stats that may reveal a lot about your target audience.

100+ Fascinating Social Media Facts and Stats [Infographic] via @irfanahmad1989 @socialmedia2day


What if you could boost your website’s conversion rate using a free tool? Well, it may be possible with one of these online tools.

16 Online Tools That Will Improve Your Website’s Conversion Rate via @anna_olinger @jeffbullas


Want to produce ‘viral’ content? Here’s a proven – and simple – way to do it today.

2 Steps to Gain 32,000 Visitors in, Yes, 1 Day via @eelselbows @Entrepreneur

Social Media Marketing

Get noticed and strengthen your brand on social media with these insider tips.

7 Tips to Help Your Brand Win at Social Media via @MDMJonathan @Entrepreneur


Emojis can be misread and change the entire tone – and impact – of a message. These findings reveal just how one emoji was (mis)interpreted across 10 different platforms.

Does That Emoji Mean What You Think it Means? New Research Looks at Emoji Misinterpretation via @adhutchinson @socialmedia2day


Want to up your social media marketing game? Try following one of these recognized and highly influential experts, all of whom attended the Social Media Marketing World conference in San Diego recently.

50 Social Media Marketing Influencers to Follow via @leeodden @toprank


Believe it or not, Game of Thrones holds some valuable social media marketing lessons. Here they are. Warning: Spoilers ahead.

3 Powerful Social Media Marketing Lessons From Game of Thrones Team via @jeffbullas @hubspot


Establish your business’ credibility as a trusted authority in your industry by using these tips to improve your LinkedIn Company Page.

7 Ways to Improve Your LinkedIn Company Page via @LinkedInExpert @smexaminer

What I’ve Learned from Facebook & Instagram – Part 3

After a few weeks under my belt running Digital Authority’s Facebook page and Instagram account, it’s time to take a step back and sum up some of the big takeaways.

So, here are the top 3 things I’ve learned from Facebook and Instagram in just a few weeks:

  • 1. You can’t just read about this stuff – You have to try your hand at it and be able to execute it, especially if you want teach others how to do it. It’s all about doing what you say and being the living embodiment of your teachings (so you’re not a hypocrite). That’s so important to both building trust and proving a concept.

  • 2. Experimenting and systemization are key – You’ll never know what works best if you don’t try different approaches. And once you do find something that works great, get the process dialed in so it can be passed off to someone else. My only warning here is to be careful about passing something off too soon (like before you really understand it and have tested it).

  • 3. Snapchat takes a lot more effort, to create and to consume – It’s easy to scroll through some images on Instagram or your news feed from Facebook or Twitter. To watch and listen to a 10 second or less snapchat video, because you know it’s going to disappear claims more of your attention. In our short attention span world, video simply holds your focus more than images or text, however, it also takes more to create.

I love learning new things – It’s been fun diving in these first few weeks, really getting in the weeds to work out our own best practices for DA’s Facebook page and Instagram account. I want to offer social media marketing as a service at some point in the future, which is why I’m doing this in the first place. Although I’m not at that point yet, I enjoy sharing my experiences (and experiments) with you so you can learn and improve your business.

Get Started and Be Consistent with Awesome Content
Whichever Social Network you prefer is where you should start. If you enjoy it or ‘get it’ you’ll be able to integrate your message more naturally and your prospects and buyers will see that. It’s never too late to start because the cream always rises to the top. Focus on creating epic content and share it with the world in your way, set yourself apart and be the Authority.

So if you have any questions about my experiences on social media – or your own, send them my way, and we’ll tackle them together. Two heads are always better than one.

And if we haven’t already connected in social media, find us Facebook and Instagram