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Be the Authority. Bring Your Business to higher levels of Profitability by being the Expert in your Niche with the latest Content Marketing & Social Media Marketing Strategies & Tactics.

Content Marketing:

How do you establish trust on your website for new businesses / clients? Learn the answers here.

How to add proof to your startup homepage when you are starting from scratch via @thedannorris

Social media is a major component & influences business’ wider operations. Read on for a compilation of tips for navigating this growing space.

7 Tips to Stay on Top of Social Media Customer Service via @pauljohns @jeffbullas

As the quote says, (often attributed to Albert Einstein) -“Unless you can explain it simply, you do not understand it fully”. Here are three simple tips for creating amazing short content.

Tactics That’ll Make Writing Tighter as Easy as 1-2-3 via @RonellSmith @moz

Best utilize resources and improve content marketing strategy using these four low-cost distribution tactics.

4 Ways to Increase Your Content’s Reach Without Breaking the Bank via @BrianHonigman @Entrepreneur

Purpose is essential to a strong corporate culture, but it is often activated and reinforced through storytelling. Delve more to discover the strong correlation between the two.

Use Storytelling to Explain Your Company’s Purpose via @johnwcoleman @HarvardBiz

Social Media Marketing

Discover all about publishing Facebook Instant Articles that stand out in the Facebook news feed.

How to Use Facebook Instant Articles for Business via @kikolani @smexaminer

Sign up to this course for techniques to ensure success of your content marketing campaigns.

How to Generate More Leads With Content Marketing [Free Online Course] via @lisatoner13 @hubspot

Social media expert Ian Cleary discusses social media fundamentals & next-horizon ideas to apply in 2016.

Future Watch: Expert Talks Social Media Ideas for 2016 via @soloportfolio @cmicontent

Explore upcoming trends that can influence your approach to social media marketing strategy.

5 Upcoming Trends That Will Change How You Approach Social Media Marketing via @BrettRelander @socialmedia2day

Need to find balance between maintaining social media brand & your other responsibilities? Here are Helpful Tips for Scaling Your Social Media Strategy.

6 Tips for Scaling Social Media Promotion With a One-Person Team via @adrienneksmith @hubspot

What I’ve Learned from Facebook & Instagram – Part 2

I’m happy to tell you that the first week of running Digital Authority’s Facebook page and Instagram account have gone well! It was pretty simple to quickly integrate the processes that we’ve used on Twitter and Snapchat.

And as I continue to experiment and test new strategies, I’m getting a feel for the cadence, how to enhance our game plan, and what (and when) to publish.

Some things, inevitably, will have to be tweaked, which is all part of the process. Still, even with just a tiny budget of $5 dollars, in 2 days alone we’ve already seen over 1,000 impressions and 75 engagements on those posts. We’ve also received 25 more likes to a brand new Facebook page with little social proof.

Here are a few things I’ve learned in our first week on Facebook and Instagram:

  • ● Stick to a small budget while you’re learning and you’ll be fine – This gives you room to experiment and learn without wasting your money.

  • ● Work your images into the grid to comply with Facebook’s 20% or less text rule – You can read more about that rule here.

  • ● Fine tune your message and deliver it to the right audiences.

What’s really hit home during our first week on Facebook and Instagram is that, really, social media is all about people and that many of yesterday’s marketing principles – Create Awareness, Drive Traffic to Your Offer, and Close the Sale – are still relevant and key to success today.

Of course, along the way, followers can drop off, some posts will fall flat and other hiccups will happen. But it’s about maximizing each step along the way. After all, you can’t maximize what’s not in place. So, the first step is to get started, and then you can start working out your process(es) and optimizing them.

Stay posted for the upcoming third installment of this series, and let’s connect on Facebook and Instagram (if we haven’t already)!