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Be the Authority. Bring Your Business to higher levels of Profitability by being the Expert in your Niche with the latest Content Marketing & Social Media Marketing Strategies & Tactics.

Content Marketing:

Is your content failing to convert? Here’s how to curate craveable content & get better conversions.

The Best Content Curators Follow This Surprisingly Easy Framework via @sbestor15 @SumoMe


Good storytellers can grab, keep & grow an audience. Hook more readers with these powerful storytelling hacks.

Storyhacking: Cracking the Code Behind the Irresistible Selling Power of Stories via @WordWeaverFree @copyhackers


Did you know it takes ~10 weeks to see 1 rank jump via link building? Here’s what else is crucial to know about the ROI for link building.

How Long Does Link Building Take to Influence Rankings? via @KristinaKledzik @moz


Not blogging for your business’ site? Find out why that’s a big mistake – and how you can easily dive into blogging.

Why Your Small Business Must Start a Blog via @MikeKappel @Entrepreneur


Are you speaking the same language as your target audience? Get dialed in right now by checking out this guide to the latest online marketing acronyms.

149 Marketing Acronyms that Every Online Marketer Needs to Know via @jeffbullas

Social Media Marketing

Social media platforms have become a new venue for customer service relations. Here’s what you need to do to adapt – and keep clients happy and engaged.

Social Media Is Too Important to Be Left to the Marketing Department via @Kquesen @HarvardBiz


Ready to grow your Pinterest following? Here are some powerful tips to help you see better engagement & attract more followers on Pinterest.

Pinterest Tactics: How to Grow Your Pinterest Following and Your Traffic via @Mike_Stelzner @smexaminer


Are there benefits to the distractions that seem to come with social media? You bet there are! Here’s how to reap the benefits of social media while limiting the possible downsides…

Is Social Media Making Us Dumb? via @soniasimone @copyblogger


Want to craft tweets that aren’t seen as pointless or overly salesy? Here are some mantras for posting more engaging tweets.

Five Twitter Mantras: How Not to Be Unenlightened on Social Media by Ed Morgan via @marketingprofs


Do you vet people by checking out their social media profiles? Here’s a look at why that can be helpful – and why you may want to do some more research to get the full picture.

The Pros and Cons to Strictly Doing a Background Check on Social Media via @BGCcom @socialmedia2day

Feel Like You’re Late Getting into the Social Media Game? Don’t Worry, You’re Not…

We just launched our company Facebook page and Instagram account.

I know it might seem ironic – that an Digital marketing agency is just rolling out a presence in these platforms. For a while, I just wasn’t a big fan of Facebook… probably because I had been on Facebook too long – from back when they required college email addresses to sign up. And I wasn’t immediately into Instagram because I wasn’t really into sharing pictures of my food, etc.

Even though I’ve never been much of a photo guy, using Snapchat has opened me up to taking and sharing more pictures and Instagram was an easy transition. One by one, we’ve been attacking each social platform, executing our strategy and getting results. Compounding our efforts and skills as we build our foundation and now we’ve finally jumped into both Facebook and Instagram.

And that sparked an interesting question for us – and one that probably crosses a lot of professionals’ minds: Is it ever too late to jump into social media?

We’re here to tell you the answer: Absolutely not!

In fact, even though we just started our Facebook and Instagram pages last week, we’re already getting some great results.

So, if you’ve been holding back because you think the social media ship has sailed and you’ve missed the boat, think again. It’s not too late to develop a presence on social media and start engaging with your target audience.

  • ● Don’t know what platforms to join? Think about who your target audience is and where they are on social media – and start there

  • ● Don’t know how to get started posting meaningful content? We’ve got solutions for that also. Let’s talk about your needs and goals. Then, we can come up with an effective plan for diving in, cultivating your following, and growing your authority.

Our final point to share: remember, social media is always about people. Even though the platforms may change and new elements may enter the picture, focusing on connecting with people is fundamental to being successful in social media – regardless of when you join and are ready to get serious.