All of the major social media platforms have unique image size requirements, and using the wrong image size can sabotage your post and reduce engagement.
In fact, while using images that are too big could cut off the picture, distorting the image, using images that are too small can mean that it’s far more likely that they will be overlooked (defeating the purpose of the post in the first place). Additionally, wrong-sized images can look funky in newsfeeds or be eyesores in timelines, streams, etc.
And if that’s not convincing enough, perhaps these facts will be. According to Hubspot:
• Content with the right size, relevant images gets about 94% more views than content with irrelevant, wrong-sized images.
• When a relevant, appropriately sized image is paired with information, about 65% of people will remember that information 3 days later (compare this to the fact that only about 10% of people will remember information they hear 3 days later).
• Visual content is about 60 times more likely to be shared on social media than any other type of content.
What’s more is that, if you continually use the wrong image size, you can run the risk of your posts becoming “white noise,” never being read, or, worse yet, losing your audience.
To help you get it right and get the most out of each post, the following is a helpful guide to image size criteria for every major social media platform. Knowing (and following) these guidelines can help you:
• Appropriately optimize images for every post you publish
• Compel your audience to read the text of your post and spend more time looking at your post
• Create more memorable posts and campaigns
• Get more out of your social media marketing efforts.
Download the PDF of this guide and use it as your cheat sheet. Save it for your records (so that you have it for reference whenever you need it) and share it with others.
With this guide in your arsenal of social media resources, you can be confident that you are always posting the right size image, regardless of the platform you’re on. This single step can be the key to seeing:
• More traffic to your website
• More shares, likes, replies, retweets, etc.
• More conversions.