Digital Authority
Increasing Traffic, Leads and Sales for Bottom-Line Revenue for Your Service Company
Written by Jason DiNunno
Every week we'll have new blog posts giving you all
the latest content and social media strategies and how to's
so you can establish and grow your authority.
How to Find Your Ideal Client Online – Part 2: Where Else Is Your Ideal Client (Besides Social Media)? Knowing where your ideal client spends time online is central to developing the best digital marketing strategies for your brand – and to making sure your message and calls-to-action are positioned where your ideal client will […]
How to Find Your Ideal Client Online: Insider Tips on How to Figure Out Where Your Ideal Client Spends Time Online When you have a clear idea of who your ideal client is (or, better yet, after you’ve created an ideal buyer persona), the next step will be to figure out where and how your […]
10 Goal Setting Tips for Business Owners: How to Set Powerful Goals & Position Yourself for More Success in 2017 Happy New Year! With 2016 behind us and a New Year on the horizon, it’s a good time to take stock of the past year’s successes and challenges – and to set some goals for […]
Merry Christmas & Happy Holidays! Top 6 Benefits of Down Time & Resting Over the Holidays Happy Holidays! Tis’ the season for spending time with family and maybe even taking some time away from work to recharge and reenergize for the coming year. Although it can be difficult to unplug and take some down time […]
How to Create an Ideal Client Buyer Persona in 4 Steps: Your Key to Unlocking the Power of Developing Good Ideal Client Buyer Personas Buyer personas – also known as buyer profiles or marketing personas – can provide key insights about your ideal client(s). While a well-developed buyer persona can help you dial into the […]
Everything Starts with the Target Audience: How to Define & Improve Your Understanding of Your Target Audience Having a clear understanding of your target audience can improve your ability to find them, grab their attention and, ideally, build a connection. This understanding is also integral to crafting social media posts, blogs, emails, landing pages, and […]
The holiday season is officially here! And while that can mean presents, shopping and festive celebrations for many, for businesses, it also usually means it’s time to ramp up and rollout marketing campaigns for the holidays. From email and content marketing to social media marketing, there can be a lot to do – and trying […]
Content marketing is one of the best long-term marketing strategies for businesses. Not convinced? If so, you’re not alone. The benefits and impacts of content marketing can be easily overlooked or just plain unclear to many marketers and business owners. But here’s why it’s time to start taking notice of the value of content marketing […]
All of the major social media platforms have unique image size requirements, and using the wrong image size can sabotage your post and reduce engagement. In fact, while using images that are too big could cut off the picture, distorting the image, using images that are too small can mean that it’s far more likely […]
Have you ever been to a conference or networking event and have gotten a business card shoved in your face? We’ve all had experiences with ‘that guy.’ Do they ever get your business? Do you even consider it or are you like me and simply throw the card in the trash? That’s the Auto-DM […]
Market unto Others How You Want to be Marketed To.
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