Change & Improvements: The New Weekly Authority Design & Format
The one constant thing is change.
Especially in today’s world, things are moving faster and faster. You can plan all you want, but things will change. You need to be flexible and able to adjust in order to take advantage of the changes and not get swept away by them like Blockbuster.
Notice recently, how fast Facebook (including Instagram) and SnapChat have been releasing new features, new add-ons, new fixes to improve the platforms.
Or even how Medium recently announced the Founders program for paid publications.
This makes controlling your platform even more important.
What happens to your business when your number one traffic and lead source stops?
If all your eggs are in that basket and you don’t reinvent yourself quickly, you’re done. If you were crushing SnapChat and all of a sudden Instagram is practically identical, what happens to your reach? Then Facebook Messenger and any other of numerous things that will appear to take away the attention you had with your audience.
You must funnel your social media audience back to your site, back to your email list.
Sure they could unsubscribe, but you own that list, no one is going to change that. That’s why you hear ‘The money is in the list’ because no matter how many followers or likes you get, it really only matters how many turn into clients.
The most important thing you can do to establish a lead source is to provide value in exchange for permission to email potential prospects.
Once you’ve established a lead magnet and email series to follow it’s important to continue to improve it to provide as much value as possible which will leave your prospect thinking, “If this is what he’s giving away for free, I can’t wait to buy the product or service.”
Which is why we’ve been working on improving the Weekly Authority.
After getting some feedback (always important to ask your audience!) we’ve shortened the Weekly Authority to give you only the Most Important Content & Social Media Articles that you need to implement into your business.
Less is more, especially when time is always of the essence.
We want to give you the most valuable resources we can find, to save you time and help you position your business as the authority online.
Leave a comment and let our team and I know what you think of the new format, design and if you find any in-depth articles that you want to share, get in touch!
Do you want your blog posts to be more consistent, frequent & organized? This content calendar template may be the perfect solution to help you get out of your funk and focus on launching your blog and business forward.
How To Rock A Data-Driven Content Calendar Template That Will Boost Results By 299% via @njellering • @CoSchedule
Use your language and content to seduce your audience and show them how their core values align with yours. Here’s why that can be a powerful content marketing tactic – and how you can incorporate it into your content marketing strategies.
Content Marketing as Seduction via @brianclark • @copyblogger
Using intent data can give your content (& digital) marketing campaigns a competitive edge. Here’s why and how.
How to Leverage Intent Data to Drive More Revenue via @travis_kaufman • @marketo
Social Media Marketing
Putting together an awesome social media team can be a challenge. But it doesn’t have to be. Here’s what you need to know in order to assemble a team of skilled social media pros who can take your brand’s social campaigns & presence to the next level.
How to Build an All-Star Social Media Team in 5 Steps via @alfred_lua • @Bufferapp
Facebook has ~1.13 billion daily active users. If your business doesn’t have a Facebook Page, you’re missing out on promoting your brand to a huge community. Here’s how you can turn that around and get the most out of your brand’s Facebook Page.
How to Optimize Your Facebook Page for Business via @DeeFontein • @Hootsuite
Planning your content and social media strategies simultaneously can ensure that both functions are consistent while complementing and supporting each other. Here are some helpful tips for uniting content and social media.