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Be the Authority. Bring Your Business to higher levels of Profitability by being the Expert in your Niche with the latest Content Marketing & Social Media Marketing Strategies & Tactics.

Content Marketing:

What gets brands noticed online has changed a lot over the past year. Check out some of the latest trends so you can keep your content (and overall digital) marketing strategies as cutting-edge, effective and rewarding as possible.

6 Must-Know Online Marketing Trends Of 2016 via @mehrozanwer @jeffbullas


Here’s a look at some brands that have applied clever content strategies that compel engagement – and get some laughs in the process. Their tactics may just inspire you to develop some creative, funny content for brand’s next campaign or project.

7 B2B Companies Making Pretty Funny Content (PLUS How They Did It!) via @brennermichael @MKTGinsiders


When content strategies and your company’s mission don’t align or support each other, you can start getting them to coalesce and back each other up with these helpful steps. Taking the time to align your content with your company’s mission can be pivotal to enhancing your brand’s visibility – and reputation – online.

6 Ways to Align Your Mission With Your Content-Marketing Strategy via @jaysondemers @Entrepreneur


Headlines can be the key to getting an audience’s attention and convincing them to click through and read your content. Here are some useful tips for crafting compelling headlines that people will want to click on.

6 Tips for Writing Headlines That Drive Traffic via @timfel @smexaminer


Automating these marketing processes can help you preserve your resources while allowing you to focus on the most important things – like growing your client base and business.

5 Marketing Processes You Should Seriously Consider Automating via @sophiasolanki @Kissmetrics

Social Media Marketing

Snapchat has just released a new advertising API, Snapchat Partners. Promising to expand advertising opportunities for brands, the API has been called “a place where [brands] can tell their stories… in a better way” by Imran Khan, CSO at Snapchat. Here’s why…

Snapchat Launches a Colossal Expansion of Its Advertising, Ushering in a New Era for the App Unveils new API and $1 billion goal via @Chris_Heine @Adweek


Leveraging your social media activity to boost SEO can have big payoffs. Check out these two powerful social media tactics that have been proven to boost SEO.

Two tried and true methods to make social media impact SEO via @DanBagby @sengineland


An increasing number of young people – and Internet users in general – are turning to social media as a primary news source. See how that may be undermining traditional business models – and what you need to know to engage with (and stay relevant to) your target audience.

Social media ‘outstrips TV’ as news source for young people via @janewakefield @BBC


Avoid social media burnout and use your time more effectively by developing a powerful social media editorial calendar with these easy-to-follow steps.

4 Simple Steps for Creating a Social Editorial Calendar via @mpatterson22 @socialmedia2day


Knowing how to deal with customers’ complaints on social media can help you protect your brand’s reputation. It may also boost your visibility online. Check out these effective tips for successfully resolving complaints on social media.

How to Handle Customer Complaints Via Social Media via @ravishukle @smexaminer

The Tools Series Part 7 – The Content Tools Edition

Creating and distributing compelling content can be the key to getting noticed by your target audience and growing your authority online. And using the right content tools in this process can be central to:

  • ● Dialing into the topics, issues and interests of your target audience

  • ● Effectively disseminating the interesting content you create

  • ● Understanding what content strategies are more or less successful for your brand

  • ● Getting it all done more efficiently so you aren’t wasting your time and other essential resources in the process.

So, in this edition of the tools series, I’m sharing some of the powerful content marketing tools I use. I’ve broken this discussion down into specific types of content tools to make it easier for beginners to get an overview of world of content marketing – and to help more seasoned professionals pinpoint the types of tools that may best serve their current content needs and goals.

Content Research Tools

These content tools can reveal the specific stories and subject matter that your target audience is focused on (at any given time).

  • Google Keyword Planner & Google Suggest are dynamic keyword research tools that can reveal the best keyword phrases to incorporate in your content, allowing you to effectively optimize any piece of content. In other words, these tools can help you position your content to be found by and visible to your target audience.

  • KeywordTool.io is another powerful keyword research tool that can help you “discover thousands of new long-tail keywords related to any topic” so that you can create content that your audience is searching for online.

  • Buzzsumo allows you to search various topics and domains to find out what stories have had the most social media shares over a given timeframe. This tool can also present information about the primary content influencers for various topics (and do a number of other things).

  • Answerthepublic.com provides insight regarding how users are searching for different topics, revealing more about the questions being asked about a given topic. Intended to help people create “content that’s useful, funny or inspiring,” this tool provides a visualization of the data, making it easier to dial into the questions that may apply to your brand – so you can “start answering your public better.”

  • Feedly uses RSS feeds that allow you to explore and share content from your preferred sources. This tool can inform your content curation efforts by keeping you abreast of the latest news that may be good fodder for new content pieces that are relevant to your brand and target audience.

(note: In the spirit of full disclosure, some links are an affiliate links, which means that I may get a commissions if you decide to purchase anything from X company. I only recommend products & systems that I use or have used and love myself, so I know you’ll be in good hands.)

Content Distribution & Scheduling Tools

These content marketing tools facilitate the publishing and circulation of your content.

  • Co-schedule offers a dynamic editorial calendar that allows you to plan and schedule the publishing and distribution of your content and social media posts. This tool works with a variety of platforms and channels, including (but not limited to) WordPress, Chrome, and various social media platforms.

  • Buffer allows you to distribute your content across various social media channels and “schedule your posts to publish at ideal times.” This content distribution tool can amplify each piece of content you have, empowering you to “get the most out of each post.”

  • Meet Edgar offers options for disseminating different categories of content (e.g., blogs verses quotes verses whatever other content you have) to various platforms and channels while allowing you to create “a never-ending update queue that fills and refills itself automatically.”

Content Analysis Tools

With these content tools, you can evaluate what pieces of content are more or less engaging to your target audience – and that can be pivotal to helping you continue to refine your content marketing strategies.

  • Kissmetrics allows you to “track, analyze and optimize” your content “across all campaigns, mobile and web.” Providing deeper insights regarding how users move through your content and what roadblocks may be impacting your audience retention rates, Kissmetrics is a powerful content analytic tool that can help you develop content that converts.

  • Contently provides insight into how your content is performing. Much more than simply an analytics tool, contently can “manage all of your corporate content in one place, streamline your approval process, and instantly optimize every aspect of your content marketing.”

  • Squeeze CMM can evaluate and track your audience’s activity and help you assess just how relevant and engaging specific pieces of content are to your audience.

There are, of course, dozens and dozens of other content marketing tools, including content marketing platforms, and new varieties and options are being released all of the time. That makes it important to regularly revisit the content tools you use so you can be sure you’re working with the most helpful and powerful tools that will provide the greatest ROI for your efforts.

What content marketing tools do you use? Do you have any insights to share about these or other content tools? Share your experiences with me on Facebook. I love learning about new tools (and new things about the tools I’m already using), and I look forward to hearing from you!

And stay posted for the next (and final) edition of the tools series, when I’ll share some of the general digital marketing tools I use.

(note: In the spirit of full disclosure, some links are an affiliate links, which means that I may get a commissions if you decide to purchase anything from X company. I only recommend products & systems that I use or have used and love myself, so I know you’ll be in good hands.)